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A study commissioned by the UK’s largest network for social entrepreneurs has revealed that more than half of Brits are now in a better position to donate money to charity, after a recent decrease in the amount given to charitable causes following the global recession. It looks as though charitable giving in the UK is set to rise in the very near future.

Despite only a third of Brits donating money to charity in the first six months of 2009, compared to 56% in the first half of last year, research by a leading social entrepreneur networking website has suggested that more people in the UK are starting to think about giving to worthwhile causes once more, indicating that charitable giving is set to rise.

Research commissioned by www.UnLtdWorld.com, the online community for social entrepreneurs, has shown that over two thirds of British people have not donated money to charity in the past six months, the key reason for this being financial difficulty, which is a direct impact of the recent economic downturn.

However, when asked if they were now in a better position to give money to charity, 62% of people felt that their finances were now stable enough to consider donating in the near future, revealing an almost complete turnaround of charitable giving in the first six months of 2009.

In terms of the charitable causes that Brits felt most compelled to give to, human health organisations came out on top with just under third of the 1,356 people studied wanting to donate money to charities such as the British Heart Foundation and Cancer Research UK.

Almost a quarter felt that poverty was the most worthwhile cause to give to, whilst 19% felt more compelled to donate their money to child welfare charities like the NSPCC.

Interestingly, animal welfare charities were considered more important than environmental organisations, with just 10% wanting to help tackle issues such as global warming and pollution with their donations. The 5% of people remaining were most concerned about other charitable causes such as drug abuse and care for the elderly.

The study suggests that as the state of the economy gradually improves, more British people are sorting out their finances to an extent where they can start thinking about giving money to charity once more.

Speaking about the research Alberto Nardelli, CEO of UnLtdWorld.com said,

“It’s hardly surprising that the British public haven’t been able to donate their money to charitable causes of late, as everyone has been hit hard by the recession and giving money to charity simply wasn’t feasible for most.

“Charitable giving has also decreased in the workplace, as more and more employers have taken the recession into consideration and decided not to push fundraising events on the same scale as they did last year.

“The UK is renowned as one of the most charitable nations in the world, with events such as Red Nose Day and Children In Need raising millions of pounds every year, so it’s great to see that donations to good causes are set to pick up again soon. This is, without a doubt, the most positive finding of our research into charitable giving in the UK.”

ENDS

High resolution images available upon request

Editorial notes

For further information or to speak to UnLtdWorld please contact Shannon Haigh or Rich Leigh on Shannon@10yetis.co.uk, rich@10yetis.co.uk or on 01452 348 211

UnLtdWorld connects you to the people, tools and information you need to change the world.
UnLtdWorld is based in London, UK, and currently has over 10,500 members a MoM growth of 10%. Over 3000 connections are formed across the site each week. On UnLtdWorld social entrepreneurs can find and share resources, list services and events, gain critical insight into social entrepreneurship, and collaborate around groups, projects and companies.
UnLtdWorld is a team of four, and core to the company is a strategic partnership with creative agency Thin Martian << www.thinmartian.com >>. Thin Martian led creative direction of Version 2 of UnLtdWorld.

- For an overview of the sites functionality visit: http://unltdworld.com/downloads/UnLtdWorld_Overview.pdf

- A dedicated media section (with logo, screenshots and select media coverage) is available here: http://unltdworld.com/pages/media.php

- The UnLtdWorld Blog: http://unltdworld.com/blog

- A full list of the BRIC Award winners can be found at: http://unltdworld.com/blog

- UnLtdWorld is supported by UnLtd – The Foundation for Social Entrepreneurs

UnLtd – The Foundation for Social Entrepreneurs

- UnLtd is a unique and dynamic organisation whose mission is to reach out and unleash the energies of social entrepreneurs
- UnLtd provides a complete package of funding and support, to help these individuals make their ideas a reality.
- Since launching in 2002, UnLtd has supported over 7000 individuals across the UK.
- For more information visit our website at www.unltd.org.uk

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