m62 visualcommunications, the global leader in presentation effectiveness, has identified irrelevant content and poorly constructed slides as the number one failure of sales presentations.
When it comes to content for presentations, what is left out can be as important as what is left in and content must be engaging and memorable to the audience, captivating their attention and boosting recall rates of key messages.
m62 marries proven psychological techniques with visually-led materials to ensure that all presentations are interesting to the audience, maximising the presentation opportunity and improving conversion rates.
m62 incorporates effective psychological techniques including Visual Cognitive Dissonance (VCD) to help an audience absorb key messages, and Passive Mnemonic Processing (PMP) to enable presenters to select the information to be recalled in every presentation they create. All presentations also involve the unification of images, sound and animation, which vastly improve the appearance of slides, keeping the audience engaged and leading to effective interactive presentations.
Nicholas Oulton, Founder of m62 visualcommunications said: “Too many presentations focus on words, rather than images and animation and fail to incorporate VCD and PMP to ensure that key messages are conveyed successfully and effectively. In business presentations the relevance of content should be considered carefully to ensure that the presentation is as effective as it can be and achieves the company’s objectives.”
m62 has delivered over 6500 presentations in more than 16 languages for clients including Microsoft, BP, Sony, Toyota, Siemens and BBC. m62 works across a number of B2B sectors such as media, IT, finance and medical.
Please visit m62.net for more information about m62 visualcommunications or call 0870 602 6262.
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