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sales-i helps in decision making by identifying which product lines warrant further investment

- Customer buying visibility now a reality at Kalimex, 24x7 -

Solihull, UK – June 30th, 2009 – sales-i, ( the sales intelligence service for front line sales people today announced that Kalimex, the automotive consumables distributor, has selected sales-i to improve visibility of its customers’ buying behaviour through fast, intuitive, gap analysis and sales reporting.

Kalimex is the official importer and distributor for a range of high quality innovative repair and anti-friction compounds. Based in Sussex in the South of England the company distributes its products through a range of automotive, hardware and marine suppliers. Keeping close visibility on which customers are buying which products and identifying any change in buying behaviour is a time consuming and difficult task for a small company and Kalimex is no exception.

So it was very timely a while back when managing director, Mike Schlup and the Kalimex team were installing its new administration, accounts and customer management system that they received a call from sales-i to introduce the concept of integrated sales intelligence to handle their sales reporting. Mike was drawn to sales-i from the outset, “I had identified that I needed a lot of sales reports highlighting who was buying what and who wasn’t and I was faced with the option of building them in-house or using sales-i. It really was a no brainer to select sales-i.” Mike continues, “Firstly sales-i is very attractive and easy to use; secondly it is delivered in an on-demand model which is very appealing and thirdly I can access it anywhere, anytime to find out my best and worst performing customers, identify leakage and up-selling opportunites. Importantly sales-i helps in decision making by identifying which product lines warrant further investment. This is invaluable for a small company.”

Mike’s team uploaded the Kalimex customer data to sales-i and they were accessing ready-made sales reports in no time. “sales-i has saved me a lot of money that would have been spent customising and building our own reports. Now I can make relevant and timely information available to my sales agents in a way that we could not have done before. What’s possibly most rewarding however is the knowledge that our small company is using the same software as organisations many times our size and this is made possible because of the deployment model and pricing infrastructure.”

Steve Parry is sales-i’s automotive aftermarket market account manger and adds, “We are delighted by the success of sales-i at Kalimex. Small automotive distributors face the same challenges as larger companies but often amplified as there are only a handful of people to keep track of customer buying activity. The sales-i service easily enables these companies to monitor customers, identify opportunities and maximise their share of customer spend.”

About sales-i

sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt, Sarum
PR for sales-i
+44 7122 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum Consultancy in the following categories: Business & Finance, Computing & Telecoms, for more information visit