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A survey of 1,650 mums and mums-to-be has found that 89% were opting to buy second hand to save money on all important purchases, with 23% buying almost exclusively second hand.

Preparing for a new born baby is one of the most expensive things a person can do, especially at present when money is tight.

So how do you keep on top of costs and ensure you don’t over spend? By choosing to purchase second hand goods; according to a survey undertaken by, one of the UK’s biggest online classified ad websites. Over 300% more parents are buying second hand this year compared to the same time last year.

Preloved, which is free to buy and sell on, enjoys 2 millions unique visits every month from bargain hunters and people clearing their clutter.

In a survey of 1,650 new parents or parents-to-be found that a staggering 89% had purchased more than three items second hand for their new born or impending birth.

67% of those stated that pushchairs/prams and cots have been their top purchases, with 23% explaining they had bought everything second hand.

73% found these items either online or using classified ads.

Interestingly, 43% of those surveyed had also sold their own items before the birth of their child to make some extra money and also much needed room.

Those surveyed seemed unwilling to spend huge amounts of money, with people being more conscious of prices since the economic downturn. themselves have noticed a huge increase in demand for second hand children’s items over the last three months, with enquiries having almost tripled when compared to the same period last year.

One couple surveyed had saved up £1,500 which they estimated would just about cover the cost of pushchair, cot, car seat, clothing, a month’s worth of nappies and feeding equipment. By buying second hand, the couple managed to reduce this amount to only £575.

Ian Buzer MD of Preloved says,

“A couple of years ago people seemed to enjoy the thrill of spending vast amounts of money during the first few months of their child’s life. However, as babies are only in these items for a very small amount of time, people now seem to be catching on to the fact that you can get absolute bargains in mint condition if you opt to buy second hand. People no longer want to waste their hard earned money.

“This surge of demand is great for all our sellers on Preloved too as they recoup their costs and clear some space by selling these items once they are no longer required.

“We aim to bring make it easier for mums to have contact with other mums in their local area to help share the cost of bringing up their children. By keeping it local we hope to provide a safer more community feel than sites like eBay.”


For more information or to talk to case studies, please feel free to contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211 or

Editors Notes

Preloved was founded in 1998 and has grown to become one of the largest classified ads sites in the UK, with hundreds of thousands of second hand items for sale as well as thousands of product reviews and a highly populated and active forum.

The site prides itself on the fact that all private ads are completely free to post including a photo, with absolutely no listing fees, no selling fees and no catches, giving sellers and credit-crunched Brits a free and simple way of clearing their clutter. Popular sections on the site include; but are not limited to, baby clothes and equipment, children’s toys, furniture, vehicles, caravans and wedding dresses.

Free membership to the site gives users the ability to list items for sale, participate in forum activity and respond to ads that are over 10 days old, whilst full membership costs just £5 for a year and allows users to respond to ads the minute they are posted, ensuring they get first refusal on the best deals.

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Children & Teenagers, Home & Garden, Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit