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From July 1st 2009 MINICK UK will adopt the trading name of its German parent company net mobile AG and become known as net mobile UK. The renamed company will be the European hub for all group mobile marketing activities.

01.07.09 London net mobile AG is Europe’s leading provider of mobile and interactive value added services, generating total revenues of €42.5 million in the first half of 2008/09 – an approximate 49% increase in revenues compared to the same period in 2007/08. This positive trend is attributable to the company’s excellent order situation, as well as the extremely successful acquisition of MINICK AG. In the first six months of 2008/09, EBIT amounted to €172 thousand compared with €28 thousand in the previous year, representing an increase of 514%.

Lourens de Beer, Managing Director of net mobile UK says: “The name change reflects the change in our business as we are now part of a much bigger mobile services group with a broader client base, a more comprehensive service offering and world class technology developed entirely in-house.”

“This also provides us the opportunity to help further develop the group’s profile in English speaking markets” added Lourens de Beer.

net mobile has also announced the creation of a dedicated mobile marketing division within the UK office that will become the central hub for all Mobile marketing projects and clients.

“We have excellent client and agency relationships and reference projects in the UK, USA, Germany and Switzerland. By combining the individual country teams into a highly focussed mobile marketing unit we will be able to service global brands much more effectively and yet still provide local expertise across European territories, ” said Lourens de Beer.

Commenting on the newly renamed UK operation, Theodore Niehues, Group CEO of net mobile AG, said: “We are very pleased with the successful integration of MINICK within the group and this further strengthens our position as one of Europe’s foremost players in the growing mobile entertainment application, billing and services industry.”

net mobile UK will look to introduce some of the additional products and technologies the group has on offer to the UK market including:

- Offering Voice Shortcodes and IVR Services on the group’s high-end IVR Platform
- Expanding its Mobile operator outsourcing initiatives and service offering which covers Full Track Music, Video on Demand, Games and Personalisation Category Management offerings
- Offer Mobile Payments and Mobile banking services based on Net mobile’s Mobile Payment Gateways and expertise
- Expand its application development capability including support from the Application development and porting team based in Shanghai, China.

About net mobile AG

net mobile AG is an internationally leading full-service provider for mobile and interactive value added services. The company was founded in November 2000 and serves as a leader in market innovation. Its full managed service approach encompasses consultation, design, applications, content, billing, transport and technical implementation for optimal multichannel marketing campaign management. As a partner of all the large music labels and holders of rights in the film, television and games industry, net mobile AG also guarantees complete content and royalties management. Its more than 500 customers worldwide include national and global mobile telephone providers, media companies, portals, branded products, as well as TV stations for which net mobile AG provides a complete mobile interactive TV services package. The 100% subsidiaries MINICK AG and first:telecom GmbH belong to the net mobile Group. net mobile AG is headquartered in Düsseldorf, Germany and listed on the Frankfurt Stock Exchange (ISIN: DE0008137852) The company has over 160 full time staff in offices in Frankfurt, Hamburg, Dusseldorf, Zurich, London and Shanghai.

For further information please contact:

Lourens de Beer, Managing Director, net mobile UK
Mobile: 07810180175
Telephone: 020 74050764
E: Lourens.debeer@net-m.co.uk

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