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the Rubicon Project opens London office; Justin Thomas recruited as Director of UK Publisher Development

Former Commercial Director of Xelector named as first appointment in the UK

LONDON, UK – July 2, 2009 - the Rubicon Project, the Internet advertising infrastructure company, has made its first UK hire. Justin Thomas has been appointed as Director of UK Publisher Development with responsibility to strategically support publishers in the UK to help them optimise and monetise advertising inventory.

Justin Thomas brings ten years of UK internet experience from previous roles at AOL and Xelector across disciplines including commercial strategy, business development, sales and marketing. He will be based in London, reporting to the company’s new Vice President and General Manager, International, Jay Stevens who recently joined from MySpace.

In recent weeks, the Rubicon Project announced plans for international expansion to allow online publishers in the UK and Europe to benefit from its Ad Network Optimisation (ANO), which is powered by patent-pending SmartMatch™ technology. This uses billions of pieces of proprietary market data to match each online publisher advertising impression to the best money-making opportunities from online advertising networks. Thomas will also introduce the Rubicon Project’s brand protection programme to resolve issues of online advertising quality, channel conflict and advertising network serving speed for premium publishers in the UK.

Thomas joins from online price comparison service Xelector, where he implemented strategic partnerships with publishers including Tesco, MSN and The Telegraph, delivering significant revenue growth for the company. As Commercial Director he had overall P&L responsibility, defined the strategy and proposition and spearheaded marketing activity including the launch of new product offerings. Prior to Xelector, Thomas spent seven years at AOL Europe in sales and business development roles creating bespoke online advertising initiatives, including microsites and targeted sponsorships, for major advertisers such as Interflora, DatingDirect, GAME and Blockbuster.

Jay Stevens, Vice President and General Manager, International for the Rubicon Project, comments, “Online publishers in the UK could be achieving higher CPMs and greater revenue than they are now. the Rubicon Project is the perfect solution for premium publishers trying to build an effective sales channel management model. Justin’s industry experience makes him suitably placed to work with online media to help them effectively manage their sales channels, improve the performance of online advertising networks and increase the yield from their online advertising inventory.”

Justin Thomas, Director Publisher Development, UK the Rubicon Project, adds, “My background includes developing new revenue streams for online publishers and working for a major international publisher, so the opportunity to apply that experience to help premium web publishers increase their revenue from online advertising seems like the right next step in my career. I was attracted to the pedigree of the people working for the Rubicon Project and the innovation of the technology. I recognise how valuable the product will be in helping UK premium publishers manage, optimise and increase their advertising sales revenue.”

Thomas began his career at AOL in 1999 as a partner marketing executive and has a BA in Business Economics from University of California at Santa Barbara. He will be based in offices at 48 Charlotte Street, London W1 2NS. the Rubicon Project is seeking further staff for its London office.

The Rubicon Project is sponsoring the AdMonsters Network Ops Forum, co-hosted with IASH, taking place at 60 Cannon Street, London, EC4N 6JP on July 15, 2009.
Interested in meeting with Justin Thomas and other members of the Rubicon Project team? Follow Justin Thomas on twitter at @JustintRProject for more details on times and location of various events being hosted by the Rubicon Project during the week of July 13th and throughout the summer.

About the Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 and set on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetising ad space that goes unsold (as much as 70 - 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimisation (ANO). Backed by $33 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves more than 1500 premium customers (publishers like Gannett, CareerBuilder, Washington Post/Newsweek Interactive and by optimising more than 40 billion ads each month across hundreds of demand sources. Reaching more than 500 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks and other resellers, many exclusive, around the world. The unique combination of demand optimisation and SmartMatch™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

the Rubicon Project
Devan Fearman
+ 310-207-0272

Joanna Burton
Crescent Communications
+44 20 3170 5617

This press release was distributed by ResponseSource Press Release Wire on behalf of Crescent Communications in the following categories: Business & Finance, Media & Marketing, for more information visit