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Press Release
2nd July 2009

John Anthony designer clothing stores choose retail systems from Eurostop

One stop shop for designer clothing based in stores throughout the South West selects Eurostop IT systems for retail outlets and website

Eurostop, a leading supplier of retail systems to the Fashion, Footwear and General Merchandise sector, has been chosen by John Anthony, the independent designer menswear retailer based in the South West. John Anthony is a one stop shop for designer clothing from all the top labels including Paul Smith and Dolce & Gabbana, Vivienne Westwood and Jeffery West, as well as designer jeans from Evisu, D Squared, Nudie and PRPS. John Anthony has selected Eurostop’s e-pos till systems across its five stores linked to Eurostop’s head office management system, e-rmis.

John Anthony selected Eurostop’s system for the company’s proven experience in the retail and fashion trade. The system is being used to manage all sales data and stock control, linking up its online store. All stock is now managed centrally to supply its stores and fulfil website purchases, with daily sales updates fed back to the head office system. Customers buying online can view stock availability and order items. John Anthony is also using the customer loyalty module of the system to manage its customer programmes.

According to Mark Brewer, Manager at John Anthony; “The Eurostop team is very knowledgeable about the retail sector and what we wish to do. The implementation of the new system was very smooth, with seamless data transfer. As well as managing our stock more efficiently and improved reporting, the integrated website saves us a lot of time as customers are able to view the latest stock availability immediately, without us having to contact them.

“We also hope that our new customer loyalty programme will enable customers to redeem points in store at their next visit, enabling them to benefit much more from each shopping trip with us.”

Denise Proctor, Sales Executive at Eurostop said, “Successful retailers at these times are those who can focus on developing their business and ensuring that they continue to keep customers loyal. Eurostop’s systems have been designed to streamline stock management and sales processing enabling tight controls on stock supply and delivery with up to the minute reports, freeing up retail managers to concentrate on what they do best.”



About John Anthony

John Anthony was established over 25 years ago in the South West of the country selling designer menswear. Currently the company has five branches located in Bath, Bristol, Swindon, Oxford and Bournemouth and an online store.

John Anthony specializes in selling fashion from the most respected and respectable companies, British, European and Global : D&G, Paul Smith, Lyle & Scott, Vivienne Westwood, Stone Island, Evisu, Gio Goi, Y3 and many more.

For more information, please visit:

About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased outright, or as a hosted service.
e-data: The collection of tenants data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Octopus, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass, etc.

For more information visit: or contact:

Editors Contacts:

Phillip Moylan/Denise Proctor
Eurostop Limited
Tel: 020 8991 2700

Andreina West
PR Artistry Limited
Tel: 01491 639500

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Computing & Telecoms, for more information visit