Serco Games Research continues to pioneer usability testing in gaming, and has now rebranded as PlayableGames. The new name emphasises how user testing can help to improve the game experience for players and, as a result, title sales and customer satisfaction.
Ben Weedon, manager of PlayableGames, commented, “Playable games are what the market wants, and the new name highlights how our proven approach to user testing can make games more engaging and playable.”
PlayableGames works with the console manufacturers, major publishers, and smaller developers. It recently worked with SCEE on its summer blockbuster inFamous.
PlayableGames (formerly SGR), a division of ExperienceLab, has been studying (and playing) games for years. PlayableGames consists of a team of highly experienced gamers and user experience researchers, a team that shapes gaming experiences for console manufacturers and publishers in the UK and abroad.
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