The Rum Experience is bringing the tropical sunshine to the UK for the third year running in London this October. If you fancy yourself as a bit of a cocktail connoisseur, rum lover, major party animal or you just like the idea of chilling out and imagining yourself sipping rum in the hot sun, there is something for everyone, so make sure you pay a visit to The Royal Horticultural Halls in London on Saturday 24th and Sunday 25th of October – one lucky visitor each day will win a fabulous holiday to the Caribbean so get your tickets now!
The Rum Experience (www.rumfest.co.uk), is the only festival dedicated to the wonders and experiences of rum from all over the world and is back by popular demand again this year. The festival is the brainchild of the UK's Rum Ambassador Ian Burrell, and is a chance to re-ignite that summer feeling and learn more about a spirit that is rapidly gaining in popularity.
Shake off the winter blues and enjoy the diverse range of rums from all over the globe at this year’s festival. The world’s leading rum experts, blenders and mixologists will be on hand to teach you about the world’s most amazing rums, originating from hot spots such as Cuba, Barbados, Mauritius and Venezuela and including some rare rums that you won’t see anywhere else.
If you fancy turning yourself from rum lover to connoisseur, delve a little deeper by signing up to one of the seminars available throughout the weekend. Once you’ve swatted up and chosen your favourite rums make an impression at a party by learning how to create some inspiring cocktails. Whether it is the classic Mojito and Daiquiri or something a little more unusual, you’ll come away with some new cocktail moves you can shake at home.
If you would rather sit back and learn from the professionals, pay a visit to the Battle of Trafalgar, a re-enactment in the style of a cocktail competition. The UK will be represented by Navy rum and will battle it out against the French, represented by Rhum Agricole, giving you a chance to inject a little history into your rum cocktails!
From conflict to cohesion; chocolate and rum are two of every girl’s favourite indulgences. With a little help from expert Chantal Cody, founder of Rococo Chocolates and Ian Burrell, you can learn how to best combine these two pleasures by discovering how to match premium rums with the finest chocolate. So if you want to open your palate to a new dimension of flavour, indulge yourself or a loved one and stop by to learn the secret to a unique taste experience.
If all that rum fun tires you out, why not chill out in Bacardi’s Dominoes and Daiquiri zone and take part in the Caribbean’s favourite past time whilst sipping on their world renowned drink. You’ll be in good company, dominoes has fast become one of the hottest hobbies with celebrity fans including Paris Hilton, Demi Moore, Penelope Cruz, Orlando Bloom, Lily Cole and Peaches Geldof! Once you’ve relaxed, rehydrated and recharged don’t miss the Tiki Face Off which will see bartenders from the likes of Mahiki go shaker to shaker against each other to land a place in the Sunday final against veterans; Trailer Happiness.
The weekend will also play host to a wide selection of live music bands playing tropical tunes and there will be a chance to get your dancing shoes on and learn to Salsa with the Cubans or Livin’ La Vida Loca with the Trinidadians. Don’t forget there is a chance to win a trip to the Caribbean on both days where you can experience more of the life you’ll taste at The Rum Experience.
So if all that’s got you excited and wanting more, make sure you join us for a jam packed day celebrating the world’s (and our) love of rum. For further information please visit www.rumfest.co.uk or to book tickets in advance, please visit www.rumfest.co.uk/tickets
Notes to Editors
If you are interested in hearing more on any of the below features from The Rum Experience please do contact us.
• Rum Mapping – learn how to navigate your way around the many different types of rum available
• Rum and Chocolate Matching – hints, tips and tastings
• Rum is a Growing Trend
• History and Heritage of Rum – expert comment or interviews
• Cocktail Recipes and imagery
• Interviews with Ian Burrell – UK’s Rum Ambassador
We also have a limited number of rum related products available as editorial competition prizes, including cocktail kits and cases of rum. If you are interested in running a competition please contact Kaye Rawlings below.
The Rum Experience will be held at:
The Lawrence Hall,
The Royal Horticultural Halls
For further information please contact:
Richmond Towers Communications Ltd
26 Fitzroy Square
London W1T 6BT
Telephone: 020 7388 7421
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