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London, 10 July 2009 Agillic, the European market leader in multi-channel marketing software, is opening an office in the UK in order to increase its relationship with global clients and agencies and grow its business. The new UK operation will be led by Turlough Martin, formerly at behavioural targeting technology provider Wunderloop, who has been selected as Managing Director of the UK. He will be responsible for recruiting and leading a team to launch and develop the business in the UK.

Agillic’s technology enables agencies and marketing services providers to execute marketing campaigns for their clients which tie together and react to individual consumer behaviour across multiple communications channels, improving their efficiency and ROI. The business is headquartered in Denmark, with offices in the Ukraine and now the UK, and customers including agency networks OgilvyOne and Wunderman and Toyota, Danish Railways and Telenor.

Turlough Martin will lead the UK business and will recruit account management, operational and sales staff for the UK. As the UK’s second hire for Wunderloop, he was responsible for building both Wunderloop’s new behavioural advertising exchange, Wunderloop connect, and its integrated software business. Martin negotiated software licensing deals with portals and networks including Hearst Digital, Lycos and IPC and forged relationships with principal advertising agency groups including Group M, Omnicom and Isobar. Prior to Wunderloop, Martin spearheaded European operations for Spydre Technologies and co-founded and sold software developer ErgoSystems WMB.

Carsten Hyldahl, Founder and CEO of Agillic, explains, “Marketers are looking for partners and products that can enable joined-up conversations with their customers across multiple touchpoints - in real time, both on and offline, and throughout the customer lifecycle. Online marketers are getting more sophisticated in their campaigns, tying in behavioral targeting as well as new channels such as mobile marketing. Traditional agencies are being pushed to leverage digital channels in the offline campaigns they make. These trends work strongly in our favour as this is the exact proposition we bring to companies and their agencies. We have grown substantially over the past nine months and now is the time for us to maximise the opportunity in the UK.”

Turlough Martin, Managing Director, Agillic UK adds, ‘Online marketers in the UK are becoming increasingly sophisticated in their campaigns, integrating behavioral targeting and email with mobile marketing, call centre interaction and point of sale activity. I have joined Agillic because I can see the massive potential for the platform in the UK. It’s no longer good enough to talk to customers in silos. Conversations must be immediate and interactive across multiple platforms.”

Carsten Hyldahl, Founder and CEO of Agillic, continues, “We selected Turlough Martin to run the UK business because his success in behavioural targeting has made him acutely aware of the importance of personalisation to effectively communicate with individuals. His business experience in advertising, marketing and software, and working in other fast-growing businesses as well as his solid network of industry contacts can be combined to develop the UK market for Agillic.”

About Agillic

Agillic has created a multi-channel marketing software platform which enables partners and customers to execute marketing initiatives where the brand interacts with the consumer across multiple media channels, above and below the line, based on individual consumer behaviour. The range of software tools are available on demand and Agillic works with clients to ensure maximum effectiveness and ROI for their marketing campaigns.

Headquartered in Denmark, with offices in the UK, Switzerland and the Ukraine Agillic’s customers including agency networks OgilvyOne and Wunderman and Toyota, Danish Railways, and Telenor.

About Turlough Martin

As Managing Director of Agillic UK, Turlough Martin is responsible for recruiting new staff to win business and building global accounts, growing the UK footprint and managing the UK operation.

He joined Agillic from Wunderloop, where he was the UK’s second hire, responsible for building both Wunderloop’s new behavioural advertising exchange, Wunderloop connect, and its integrated software business. Whilst there Turlough negotiated software licensing deals with portals and networks including Hearst Digital, Lycos and IPC and forged relationships with principal advertising agencies including Group M, Omnicom and Isobar. Prior to Wunderloop, he spearheaded European operations for Spydre Technologies, formed a joint venture with Vivendi’s Symonds Group and co-founded and sold software developer ErgoSystems WMB.

Turlough is a well-known figure in the UK’s marketing industry and speaks frequently at conference and events such as Internet World. He is a qualified pilot, deep technical diver and published writer.

About Carsten Hyldahl, Founder and Chief Executive Officer, Agillic

Since Agillic’s inception in 1999, Carsten has been the driving force behind the company’s success. Through his vision, leadership and motivation Agillic has developed and marketed a world-class, on-demand, interactive marketing service. As CEO, Carsten is responsible for the strategic direction, ensuring the company constantly evolves to meet investor, customer, partner and employee expectations.

Prior to Agillic, he worked for some of the largest IT business innovations in the Nordic media, finance and telecommunications industry. Carsten has an engineering background, from the Technical University of Denmark. It is his ability to blend engineering with business that has inspired the innovative culture which has propelled Agillic to become a leader in its domain creating a high profiled software company, with more than 20 million end-customers deployed on its platform.

For further information, please contact:

Joanna.Burton@CrescentCommunications.co.uk
tel: +44 (0)20 3178 8425

Agillic
48 Charlotte Street
London W1T 2NS
UK

www.agillic.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Crescent Communications in the following categories: Business & Finance, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.