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You are using an outdated browser. Please upgrade your browser. is a unique baby formula dispensing product which accurately counts a pre-set amount of powdered infant and follow-on formula into a baby’s bottle and is set to revolutionise the way babies bottles are made. The product is due to be launched in the UK this month and will be featured on the in the latest series of BBC2’s DRAGON’S DEN which starts on 15th July.

Research just released by the found errors in miscounting scoops of formula when making up a baby’s bottle can lead to childhood obesity by overdosing the bottles and undernourishment from bottles that do not have enough formula in them.

Alan McElligott is the inventor of The Bottle Buddy, a unique baby formula dispensing product which accurately counts a pre-set amount of powdered infant and follow-on formula into a baby’s bottle and already has orders from some of the UKs top nursery retailers, including Mothercare and Jo Jo Maman Bebe.

Using Bottle Buddy to make up formula feeds eliminates human error when making up bottles and reduces the associated health risks of miscounting formula.

Breast milk is best for babies but there are a number of reasons why many mothers only breast feed for a short while or supplement breast milk with powdered infant or follow-on formula, especially as the baby gets older and hungrier.

Other studies carried out by the British Medical Journal have found that miscounting formula can lead to under or overdosing of a baby’s bottle, this is a major concern for health professionals who link this to malnutrition, childhood obesity and colic.

Recent research recently released in the Journal of Clinical Endocrinology and Metabolism links overfeeding of infants in the first nine months to childhood obesity and states that “overfeeding of formula and early introduction of high-carbohydrate foods, may contribute to metabolic programming, leading to obesity, diabetes, and early cardiovascular disease in humans”.

There are a number of signs that indicate that a baby is being fed too much or too little formula
• slower-than-normal weight gain
• diminished urine output
• a loose, wrinkly appearance to baby's skin
• persistent crying
Signs that a baby is being fed too much at each feeding are:
• a lot of spitting up or profuse vomiting immediately after the feeding
• colicky abdominal pain (baby draws his legs up onto a tense abdomen) immediately after feeding
• excessive weight gain

Tests conducted on mothers attending baby clinics who were asked to measure milk powder from a standard packet with the scoop provided by the manufacturers revealed wide variations in the weight of powder obtained, with the highest scoop weight (5.6 g) being double the lowest (2.8g).

Bottle Buddy was invented by a dad, Alan McElligott who often lost count of how many scoops of formula he had put into his baby’s bottle. After one particularly stressful night of trying to comfort a crying, hungry baby and miscounting formula scoops for his baby daughter’s two a.m. feed, Alan started to look for a machine that would accurately dispense the correct amount of formula into a bottle. When, after three days of unsuccessfully looking online and in the shops Alan, a carpenter and builder by trade, invented it himself and the Bottle Buddy was born.

Bottle Buddy is simple to use, BPA free and works at the touch of a button and is dishwasher safe and easy to clean and sterilise.

Bottle Buddy is set to become an indispensible convenience for parents who feed their babies with formula powdered milk.

The Bottle Buddy will shortly be available from and from JoJo Maman Bebe and retails for £34.99.

This press release was distributed by ResponseSource Press Release Wire on behalf of Caroline Ratner Communications in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Food & Drink, Medical & Pharmaceutical, for more information visit