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Global user experience agency Serco Usability Services today announces a new name: ExperienceLab. Marking their 40th year in the industry, the agency unveils a broader range of experience design services to help clients understand, define and manage the digital and non-digital experiences of customer and citizens.

Director Owen Daly-Jones says:
“We started this journey over 40 years ago and continue to be fascinated by people and technology and are always learning. Our enhanced range of services reflect our unrivalled experience when it comes to helping clients optimise their customer experiences.”

The group, which began life as part of the National Physical Laboratory in the seventies, have long been recognised as one of the UK’s leading authorities on usability and user experience research and count high street names such as Orange, Sky, Microsoft, Virgin Media and T-Mobile among their client list.

Owen continues:
“Each customer touch point represents an opportunity to engage with your brand, whether this is your website, your store or your advertising and marketing material. In today’s climate organisations must work even harder to maximise customer satisfaction, conversion and profitability.”

Further details about ExperienceLab’s enhanced services can be found at whilst regular thoughts and discussions are featured on the ExperienceLab blog.

About ExperienceLab
ExperienceLab (formerly Serco Usability Services), are a global experience design research agency. They help organisations optimise their customer experiences, from web to TV and mobile, from advertising to physical environments. They’ve been doing this for a while, pretty much since the first computers and networks were created, so they know a thing or two about how to make people, processes and technologies work in harmony.

ExperienceLab use a wide range of techniques to tailor a research solution that fits your business objective, including ideation sessions, proposition analysis, customer needs mapping, usability testing, benchmarking and touch point integration studies. As a co-founder of the UXalliance we also provide research on a global scale.

Why not visit the ExperienceLab blog, which features the latest thinking on experience design issues.

Gemma Wisdom, Marketing Manager
+44 (0)20 7421 6480

This press release was distributed by ResponseSource Press Release Wire on behalf of Serco Usability Services in the following categories: Entertainment & Arts, Consumer Technology, Media & Marketing, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit