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Time is fast approaching for the Fourth Mobile Pricing Symposium to be held at Cambridge University over 3 days from the 22nd of July.

The event will include a cross section of decision makers from across the mobile ecosystem and captures many of the influences on today’s mobile pricing. It underlines the importance of implementing the right tariff to achieve customer loyalty, raise ARPU and provide a source of differentiation in a highly competitive market.

At the conference there will be expert speakers to provide insight into the latest developments in the following topics:

• Regulation and the impact on competition and pricing
• The impact of the economic downturn on mobile pricing
• How to counter the impact of Dustbin SIMs in developing markets
• Case study on how operators can position & prosper in the credit crunch
• The impact of the EC roaming price cap on mobile voice and data in Europe
• The impact of new handset smart phone technology
• The rise of promotional tariffs and the impact on profitability
• The development of Mobile Broadband as a new source of revenue
• How important promotions are in the telecoms market
• Tariffs for the needy
• Premium SMS and MMS, the supply of numbers is limited
• The key trends impacting the mobile industry in Europe into 2010

Speakers will include senior representatives from the Spanish consultancy MMC, the German regulator Federal Network Agency, Lycamobile UK, Hutchison 3 UK, O2 Telefonica Czech Republic, Antelope Consulting, and in depth tariff analysis and the latest research from Tariff Consultancy Ltd, who are organising the event for the 4th year in a row at Cambridge University.

“When talking about customer retention, brand loyalty and mobile operator differentiation,” says Margrit Sessions, MD of Tariff Consultancy Ltd, “it is sometimes possible to overlook the crucial importance that profitable and competitive pricing can play in the equation. It is the most important part of the marketing mix in a competitive market. Get it wrong and the customer will be put at risk and so will be the future of the company.”

“The latest Mobile Pricing Symposium will enable mobile operators and other interested parties to understand what is influencing pricing in the light of the most up to date best practice and ideas to restore profitability.”

STOP PRESS! The latest Broadband Tariff Survey reveals that 15 GB for Euro 15 including tax is the most attractive offer in the European market!

Note to editors:

Contact Tariff Consultancy Ltd for more information about the event or the latest Mobile Broadband Tariff Survey
Tel: +44 208 993 6861

This press release was distributed by ResponseSource Press Release Wire on behalf of Tariff Consultancy Ltd in the following categories: Computing & Telecoms, for more information visit