The goal of the campaign is to help promote the Hotels.com' promise to help its customers "wake up happy" and drive brand awareness
Hotels.com, the leading accommodation website, has taken up the sponsorship of seven episodes of Five's eight programme series, The Hotel Inspector, which shows on Mondays at 9pm on Five. The goal of the campaign is to help promote the Hotels.com' promise to help its customers "wake up happy" and drive brand awareness amongst the show's ABC1, travel and internet-literate audience.
The current series of the show follows the award-winning hotelier Alex Polizzi, and granddaughter of Lord Forte, as she visits failing hotels and bed and breakfast establishments around the country and by giving advice and suggestions tries to get their owners to reform them into profitable ventures.
The new spots will build on Hotels.com's existing advertising creative, made by agency Lambie Nairn, which aims to bring the brand to life for travellers. The consumer benefit of the fact that Hotels.com has hundreds of its own 'hotel inspectors' who personally review hotels for the website will be brought to life in the campaign - making it the only destination for travellers in search of the perfect room, whatever the break.
The spots will feature a range of destination references as Hotels.com helps inspire those looking for summer sun hotels.
Matt Walls, Marketing Director at Hotels.com, said: "As well as offering exposure to a core audience interested in travel, The Hotel Inspector is exactly the right fit for us. We have one of the largest teams of hotel inspectors in the industry who personally review and recommend rooms for our customers, so the association with the programme is spot on."
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Notes to editors
As part of the Expedia group which operates in all major markets, Hotels.com offers more than 100,000 quality hotels, B&Bs and serviced apartments worldwide including New York hotels, Rome hotels, Edinburgh hotels and London hotels. If a customer can find the same deal for less on a prepaid hotel, Hotels.com will match it. Hotels.com benefits from one of the largest hotel contracting teams in the industry negotiating the best rates for its customers, plus there are 1.3m reviews from users who have actually stayed in the hotels to ensure customers make an informed choice when booking. Hotels.com won the Gold Award for best hotel booking site in Webuser magazine in February 2009.
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