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Intimis offers us a way to offer our subscribers the best deal just when they want it

22 July 2009 – Auto Europe has employed the patented Intimis Tracker product to drive email conversions through its newsletter loyalty programme in Ireland. The award winning Intimis Tracker uses Personal URLs (PURLs) to track a user’s interaction across any channel in order to gauge engagement for sales and/or marketing follow-up.

Auto Europe is using Tracker to connect with customers registered to its loyalty programme database when they search When a qualifying user runs a site search for any Auto Europe service, an auto response generates an email reminding the customer of the preferential rate they are entitled to as a newsletter subscriber.

Mark Bennett, Online Marketing Manager at Auto Europe, said: “96% of our business is generated online so it makes complete sense for us to invest to make sure our customers keep coming back to us. It’s a competitive market so we’re looking to innovate in order to maintain an advantage. Put simply the best way to keep customers happy is to save them money, we’ve been able to build a healthy loyalty programme and Intimis offers us a way to offer our subscribers the best deal just when they want it .”

Commenting on the deal Kevin Mason, Director of Intimis, said: “Auto Europe recognises the value of providing a great customer experience and the number of people that have chosen to sign up for its newsletter demonstrates the good will it has already generated within its customer base. By choosing Intimis Tracker it is now able to make the most of that database of names in an intelligent way. By passing on clear benefits to subscribers it will generate the most valuable type of endorsement – good word of mouth.”

Intimis Tracker can be implemented within any response communications campaign by businesses of any size and can track behaviour across any relevant channel – Web, Direct Mail, Email, SMS, telephony or personalised subscription advertising. It enables companies to maximise ROI by providing sales teams with the leads that allow them to target only warm prospects that have demonstrated a clear interest in a product or service.

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About Intimis

With a pragmatic, thoroughly tested approach, Intimis has been developed with the sole aim of delivering the results needed to achieve and exceed the marketing objectives of its clients.

The Intimis-augmented impact on marketing effectiveness is the product of extensive investment, R&D (with patents filed worldwide) and a wealth of deployment experience. Intimis won the B2B marketing awards for best new marketing product in 2008.

Intimis works with well known names including Igel Technology, Open University, Samsung, the Association of Teachers & Lecturers and AutoEurope. The company has well-established partnerships with technology and specialist service providers and is a preferred HP business partner.

About Auto Europe (

Auto Europe has been a leader in worldwide car hire services for over 50 years. Recently the company has expanded to include over 7,000 car hire destinations worldwide. The company strives to provide competitive rates and the best service available anywhere under the motto "customers should not expect less because they pay less".

For more information, contact:

Andy Riley,
AxiCom UK (on behalf of Intimis)
Tel: +44 20 8392 4073,

Stewart Stuchbury,
Sales Manager
Tel: +44 11 7944 4466,

Kevin Mason
Tel: +44 (0)117 944 4466

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Media & Marketing, for more information visit