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A recruitment Managing Consultant Annabelle Moggridge at Modis International Limited, picked the winner and runner-up contenders of the hit TV show ‘The Apprentice’ to win the and ‘The Apprentice – Predict The Winner Competition 2009’.

Annabelle predicted Yasmina Siadatan was the best candidate to win, she also accurately predicted second and third place contestants as well. Her predictions were made after week 4 of the show, where the contestants had to produce, package and sell natural body care products. It was also where the team Yasmina was in made a huge mistake over the costings of their products. Yasmina went on to successfully defend herself in the boardroom against the team leader, HR Consultant Paula Jones, who was then fired by Sir Alan Sugar.

Annabelle said, “When you are working in recruitment you get a keen eye for strong candidates. I could see Yasmina had raw instinct for business, and the drive and ability to go with it. I was also impressed with her career so far - owning her own restaurant [The Mya Lacarte in Caversham, Reading] at the age of 27. She showed herself as passionate and professional, and having highly innovative business ideas culminating in her Cocoa Electric chocolates concept that I loved in the final show”.

Yasmina took the £100,000 a year job and works under Sir Alan’s eldest son Simon Sugar at Amscreen, a company that specialises in selling advertising space based around screens, using wireless technology, provided to hospitals, supermarkets, garages etc.

The competition was organised and run by, the UK’s no.1 job search engine, and the premier site for farm holiday accommodation in Cornwall.

Julian Felstead MD of 1Job said, “Cornish Farm Holidays and ourselves are delighted to finally announce the winner of the competition. Annabelle will be staying in a beautiful cottage that she has selected near Newquay this summer… I just hope the weather’s good for her!”

Annabelle’s predictions beat hundreds of entries from candidates and recruiters all over the UK.
Entries were taken on 1Job’s highly popular blog and forum website:, which has followed the BBC’s ‘The Apprentice’ series this year and previous years.

After 12 long weeks Sir Alan (now Lord Alan) finally selected Yasmina Siadatan over Kate Walsh saying “I can’t put it into words why I chose Yasmina it was just gut instinct”.

Julian Felstead commented, “If Sir Alan had only been able to take Annabelle’s expert advice, he could have appointed Yasmina after the 4th week and got her working 8 weeks earlier than he did!”.

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