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Enterprising Britons say they are ditching ready-prepared foods in favour of meals cooked from scratch in ever greater numbers to save money (up 53%), while using up leftovers has shot up by a third (33%)

Britons are baking their way out of the recession, as they look for cheap ways to feed the family, according to new national survey of credit crunch behaviour.

Enterprising Britons say they are ditching ready-prepared foods in favour of meals cooked from scratch in ever greater numbers to save money (up 53%), while using up leftovers has shot up by a third (33%).

And the humble breadmaker and baking tins are getting dusted off and put into action with baking bread and cakes at home up by 26%, while one in 10 parents say they are cooking with the kids more as a cheap way to keep them occupied during the summer holidays.

The findings come in a OnePoll nationwide survey of more than 3,000 adults by number one bread flour producer Allinson, which wanted to understand more about Britons’ behaviour during the credit crunch after seeing sales of its flours rocket due to a dramatic increase in the popularity of home baking.

Vanessa Day-English, marketing manager from Allinson Flour, says: “These findings reinforce what we suspected – that there has been a surge in interest in back to basics tasks such as home baking during the credit crunch.

“The number of visitors to the specialist website, which shows people how to get into baking and how easy it can be, has virtually doubled in the last year. People are now constantly looking at ways to save money and baking at home is just one way to do that. People also rediscover the fact that they enjoy doing it.
“We were curious to find out more about people’s behaviour during the credit crunch as this is a great opportunity to get them back into traditional activities such as baking.”

The survey also found that there had been a surge in interest in the money-saving gadgets of yesteryear with families nationwide digging out a host of old appliances including the sandwich maker, bread maker – and even 1980s favourites the bedroom set of dumbbells and exercise bike! – as we look for ways to save money during the economic downturn.

Asked to choose five money-saving gadgets that Britons had either dusted off or were considering buying to make life easier during the credit crunch, the sandwich maker topped the poll with more than four out of five (85%) of those quizzed agreeing it was the most useful recession appliance as a way to feed the family with cheap but tasty snacks.

In second place came home exercise equipment with an 82% share of the vote, while the slow cooker (78%), breadmaker (73%) and smoothie maker (70%) completed the list of Britain’s favourite credit crunch contraptions. Not so popular were former favourites the foot spa, which polled just 47% of the vote, the deep fat fryer (40%) and fondue set (24%) despite a growth in home entertaining and retro dining.

Around a third to a half who plumped for each of the appliances said they already owned one, while the rest said they were keen to buy one or get one as a present.

Allinsons’ survey also suggests that Britons are turning to favourite foods to help comfort them during the recession with traditional favourites, fairy cakes profiteroles and macaroni cheese among the foods making a comeback.

But a mass return to traditional family entertainment outside the kitchen seems unlikely. Asked which activities they were pursuing for cheap entertainment during the credit crunch, just 13% of respondents claimed to be playing family games more regularly, while more than half (51%) admitted that television had become an even bigger focus for family life.
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Note to editors:

The survey was conducted by for Allinson Flour amongst 3,000 UK adults between 8-10 July 2009.

Allinson’s has been a supporter of a healthy, home-made approach to cooking since the company’s launch. Back in the 19th century, Dr Thomas Allinson, the founder was telling his readers in the popular press that ‘A man is what he eats’ over a century before Gillian McKeith popularised her version of the phrase. Allinson was outspoken, controversial and extremely popular with the public. Naturopathy – his belief that all ills could be treated by good diet and healthy living – became known as Allinsonian medicine.

Today, Allinson produces a range of bread flour to suit all your bread baking needs to Dr Allinson’s exacting standards. There are two new additions; Seed & Grain and Oatmill. Allinson Seed & Grain Bread Flour is a healthy blend of sunflower seeds, millet and linseed with wheat, barley flakes and kibbled rye that gives bread a great nutty texture and flavour, whilst Allinson Oatmill White Bread Flour combines Allinson’s Strong White Bread Flour with oat flakes and oat bran for a great tasting rustic bread.

Allinsonian medicine – largely a combination of the right food (preferably vegetarian and including lots of wholemeal bread), fresh air and regular exercise – seems simplistic, but was revolutionary at the time.
For inspiration, advice and practical, easy-to-follow recipes visit
For further information contact:

Jayne Waterfall/Nikki Thomson/Sian Bevan
Richmond Towers Communications
26 Fitzroy Square
Tel: 020 7388 7421

Key Findings:

Which appliances are you finding, or would you find, most useful during the credit crunch?

Sandwich maker 85%
Exercise equipment eg: dumbbells, exercise bike 82%
Slow cooker 78%
Breadmaker 73%
Smoothie maker 70%

Which of the following dishes have you eaten in the last six months?

Cupcakes 51%
Profiteroles 44%
Chicken Kiev 42%
Quiche Lorraine 38%
Scotch Eggs 35%
Pork Pies 33%
Macaroni Cheese 33%
Prawn Cocktail 32%
Gammon and Pineapple 28%
Dumplings 28%

Due to the recession, which activities are you spending more time doing?

Watching TV 51%
Cooking with leftovers 33%
Deciding not to make major new purchases (house, car etc.) 31%
Holidaying in the UK 23%
Sleeping 21%

What are you doing in order to save money around the home?

Cooking from scratch 52%
DIY/painting and decorating 29%
Growing own fruit and veg 27%
Baking bread and cakes 25%
Mending clothes 18%

This press release was distributed by ResponseSource Press Release Wire on behalf of Richmond Towers Communications in the following categories: Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Food & Drink, for more information visit