Its official - our hearts really do rule our heads when it comes to our earliest motoring experience, according to a new survey by leading used car buying website, motors.co.uk, which has revealed over 97 percent of us will never forget our first car with 90 percent rating it more memorable than their first love or first kiss.
Over 1,000 people responded to the motors.co.uk survey which polled drivers on memories of their first car. The survey revealed over two thirds of us had pet names for our cars, with men preferring human names while women prefer the more abstract, such as ‘Sir Steering Wheel’, ‘Yellow Pig’, ‘Black Beauty’ and ‘Godsend’ which all featured on the hit list.
“Our first car is a rite of passage – a giant step into adulthood and symbol of independence,” said Katie Armitage, Marketing Manager at motors.co.uk. “It’s our first motoring love and one we rarely forget. It’s a seemingly unconditional love and, providing the car receives some TLC (eg servicing, tyres check etc), a love that should last for years!”
The survey also revealed price is the biggest factor in selecting our first car with 52 percent of votes, with the average car costing less than £1,000. However, they say love is blind and worryingly over 75 percent or first car buyers did not check the history of the car, leaving them vulnerable to fraudsters or unable to ensure it wasn’t stolen or a previous insurance write-off.
Earlier this year, motors.co.uk, in partnership with The Metropolitan Police and consumer motoring champion Quentin Willson, launched the Real or Rogue safe car buying guide designed to provide all the information needed to avoid the lemons, including how to check mileage and VIN, and how to by-pass log book confusion.
Katie continues: “The purchase of a first car is usually value driven and our first chance to dip our toe in the car-buying pool. As such we find buyers are simply unaware of the dangers of potentially buying a stolen, or unsafe car, or how to carry out the essential checks to avoid dodgy purchases.
“There are some fantastic bargains to be had from legitimate sellers but if a deal looks too good to be true, it usually is, and taking silly risks could cost thousands or even your life.”
For a free copy of the Real or Rogue car-buying guide, please visit motors.co.uk
For more information and images please contact Emma Campbell or Bev Dunning
at Acceleris Marketing Communications on 0845 4567 251 or email
Notes to Editors
Survey of 1,000 participants conducted July 2009 via motor.co.uk website
In just over two years motors.co.uk has grown to become the UK’s third largest motoring advertising network, signing major partnerships to supply used cars for The Daily Mail online, Parkers, Desperate Seller, The Independent and The Sun amongst others. The network is now visited by over 3.3 million car buyers every month, and features nearly 200,000 used cars for sale from car retailers and private sellers across the UK. Its total number of partner websites currently stands at over 100, offering more advertising routes for dealers than any other network.
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