In the future, paid-for content is also a possibility, further strengthening the business benefits of broadcasters using Livestation and Akamai is a key part of the strengths
• One of the first live streaming broadcast applications for iPhone
• One of the first instances of television networks dealing directly with customers
• Live broadcasts to global roaming audiences
London, United Kingdom, 6 August 2009 - Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Livestation, a UK-based global provider of online broadcast content, has launched its streaming application which allows live television broadcasts to be sent to the new Apple iPhone using Akamai Media Delivery. The Livestation technology puts broadcasters in direct contact with the users and generates revenue for them when the application is purchased from the iPhone App Store.
Livestation went live with its application in June 2009, with BBC World News as the first broadcaster pushing live content to viewers in 16 European countries. The Livestation service being used by BBC World News offers two quality streams; 96Kbps on 3G/Edge and 300Kps on WiFi. The service is being promoted by the BBC with a series of adverts on its European satellite feed and also online at: http://www.bbcchannelpartners.com/worldnews/programmes/10000....
Matteo Berlucchi, CEO of Livestation, said; “When we developed our application to deliver live streaming of broadcast content to the iPhone, we needed a delivery platform that could support the global demand we anticipated it would generate and that could scale easily as demand for the services increased. We needed more than just a Content Delivery Network (CDN). We needed a solution that could deliver live content to 40 million iPhones globally as the use of our application grew.
“We believe that the current take-up of our application is just the tip of the iceberg,” continued Berlucchi. “Once other broadcasters see the immediate business benefits of the revenue model we are offering, whereby they receive payment when an iPhone user purchases our application for their service, we expect usage to increase. In the future, paid-for content is also a possibility, further strengthening the business benefits of broadcasters using Livestation and Akamai is a key part of the strengths.”
Alex Gibbons, Director, Digital Media Europe, at Akamai, said; “Livestation has developed an exciting delivery proposition for the mobile and broadcast industries. The need for a global delivery platform aided in their choice of Akamai. We are delighted to be able to support this initiative and look forward to helping Livestation as they sign-up new broadcasters and extend the number of users using the service globally.”
Running on Akamai’s globally-distributed, highly-scalable network of more than 48,000 deployed servers in over 900 networks across 70 countries, Akamai Media Delivery offers a complete solution for companies to build successful digital media businesses by helping media providers deliver and monetize media assets quickly and effectively. It does this by enabling them to bypass traditional server and bandwidth limitations, handle peak traffic conditions and large file sizes with ease—all without requiring additional infrastructure. Akamai Media Delivery also supports the secure delivery of innovative rich media experiences—from video sharing to high-definition video online—quickly and flawlessly.
Livestation is the online destination for global TV and radio news, offering international channels from Al Jazeera, Al Arabiya, BBC, C-SPAN, Deutsche Welle, euronews, ITN, France 24, Press TV and Russia Today. The Livestation service can be accessed via a browser or via a desktop player which integrates with the latest and most popular social networking trends, offering users the ability to share, chat, and take control of their viewing experience. Livestation is also making some of its partner channels available on the iPhone. www.livestation.com
The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com
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