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We are very happy with both the SwyxWare solution and the support we have received from Leading Edge. Charities such as ourselves are not in a position to replace our systems every five years

London, UK, 6th August 2009 - Swyx a market-leading vendor of Unified Communications for SMEs has been selected by the Age Concern, Westminster to provide new technology to replace its ageing telephone system. The new software based SwyxWare unified communications solution supplied by Leading Edge Technology will integrate directly with the Charity’s client database and provide its 3,000 plus clients greater access to the charities 19 full time staff and 200 volunteers.

Operations Manager at Age Concern Westminster, Alex Dalton comments, “The age of the system was a factor, but the real catalyst for change was our desire to make all of our services, staff and volunteers more accessible to our elderly clients. To do this we wanted to integrate our voice and data systems into a new CRM system that would manage over 4,000 contacts including clients, volunteers, home service users and club members. For this to happen we needed to upgrade our entire IT and telephony system.”

He continues, “We reviewed a number of potential solution, however the proposal by Swyx partner Leading Edge was by far the best. It was clear that the SwyxWare solution would meet all our requirements, both for now and what we hoped to achieve in the future. Furthermore, what really impressed us was Leading Edge’s approach, they thought outside the box and they took time to evaluate how the new system would integrate into our existing operation and how our clients would use it. They recognised that that our issue was not about the technology it was about solving our communications and operational problems.”

According to Dalton, once the full integration is complete the charity will be able to know who is calling. Not only will this provide a more personalised service as they will be able to answer in the name of the caller e.g. “Hello Mrs Smith, how are you today?”, but they will also have other pertinent information such as any disabilities or special needs and who to contact in an emergency. This will ‘pop up’ on the screen of the receiver’s computer or lap-top.

Dalton concludes, “We are very happy with both the SwyxWare solution and the support we have received from Leading Edge. Charities such as ourselves are not in a position to replace our systems every five years, we need longevity; as an integrated software solution this is exactly what Swyx delivers. We believe we now have an IT & communications platform that will develop and evolve with the business for the foreseeable future and beyond.”

The organisation will roll out the Swyx solution to all its locations within Westminster. The Charity is also looking to use the new SwyxWare solution as a future means of developing additional revenue by hosting telephony services for other Age Concern agencies.

What Leading Edge delivered to Age Concern Westminster?

An unified IT and telephony communication system based on SwyxWare at all their locations
Connection to SIP exchange lines for reduced call costs
The ability to incorporate a sophisticated contact management and CRM solution within their budgetary limits
Remote access, so that staff can work from home and still be ‘present’ on the telephony system
Options for adding other cost saving options such as SwyxMobile in the future
On-going support, training and customisation

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Editor’s notes:

About Age Concern:

Age Concern Westminster is an associate of Age Concern (recently merged with Help the Aged), the UK’s principal charity for older people that promotes the well being of citizens, aged over 50. It has a mission to make their life a more fulfilling and enjoyable experience. The organisation, that has origins dating back to the end of the Second World War, is funded by a number of Government grants, sales from its high street shops and donations from the public. The Westminster agency employs 19 full time staff and around 200 volunteers.

About Leading Edge:

Leading Edge was started in 2000 with a focus on providing outstanding computer network solutions, services and support to businesses that understood the importance of technology to their success.

Leading Edge’s uniqueness is based on its Insourced ICT™ approach. The company does not believe in outsourcing but believe it’s better for its clients to retain control and achieve their goals by adding Leading Edge to their team as experts in technology. What this means for customers is Leading Edge becomes an integral part of your team, working together to achieve success.
Over the years the company have expanded our solutions and service portfolio to cover almost all aspects of business technology, including:

Computer networks
Telephone systems (IP Telephony)
Mobile workforce solutions
Mobile phones
ADSL, leased lines & aggregated broadband solutions
Least cost routing - lower phone bills

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based unified communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for unified communication in Europe and has enabled thousands of businesses to take advantage of the benefits of unified communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft® Windows® applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match – and to grow with a company’s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.
Press contact : Jane Moores/Sally Minchin, TTA Communications Ltd,
Tel : 0845 658 0120 / 01225 580214 email: /


This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Business & Finance, Computing & Telecoms, for more information visit