A free PR e-book titled “The 10 Biggest PR Blunders of All Time” has been published by The PR Training Centre. Written by public relations expert Richard Milton, the book can be downloaded free of charge on the Centre’s web site at http://www.theprtrainingcentre.com/ebook.html
‘Our new PR e-book explains what can happen when a company gets it PR or marketing messages badly wrong and fails to deal with the resulting media crisis,’ says principal presenter Jacqui Green. PR problems can hit even the largest corporations. The new PR handbook is freely available to anyone who leaves their email address at our site.’
The e-book covers some of the most memorable PR disasters of recent years including Coke and Dasani Water, the McDonalds libel case, Bennetton’s designer advertisements, Perrier’s purity problems and Hoover’s “free” air travel.
Author Richard Milton is a co-founder of The PR Training Centre and is the author of seven books including “Bad Company”, which was chosen by The Sunday Times as its Business Book of the Week, and the management handbook “Do Your Own PR”.
Over the past four years, The PR Training Centre has trained delegates from companies that include; Carlton TV, Morgan Stanley, Associated Newspapers, British Red Cross, EMAP, Institute of Directors, Merril Lynch, BBC World Service, AstraZeneca, Wilkinsons, British Holidays, Southwest Trains, Campaign for Real Ale, Konica-Minolta, Arena Leisure, World Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which? and Virgin Money.
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About The PR Training Centre
Founded in 2004, The PR Training Centre provides practical one-day and half-day courses for busy people tasked with responsibility for marketing communications, press and public relations, web marketing and other marketing functions. The Centre runs regular courses each month in London's Covent Garden. Its most popular PR Training course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.
Keywords: pr training, pr courses, pr training courses, PR skills workshop, Digital PR, Web2, Internet PR, viral marketing, trusted networks, social networking, videocasting, podcasting, e-marketing, blogging, blogosphere, viral PR campaigns.
For further information contact:-
Richard Milton or Jacqui Green at The PR Training Centre on Tel 020 7808 0123 or by email firstname.lastname@example.org & email@example.com
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