YAZOO is ideal for drinking after a game
With the football season now underway and rugby soon to follow, now is the time to get back into shape after a summer of R&R and prepare for the challenging season ahead.
The body needs all the help it can get to keep up with gruelling training regime as well as help with recovery for the next day’s session. YAZOO milkshakes may not be your first choice of drink for post or pre-exercise, but think twice before picking up an expensive sports drink. Research has found that milk keeps the body re-hydrated four times longer than either water or expensive special-formula sports drinks. Milk drinks are also great for resistance training and have been shown to help gain greater lean muscle mass and reduce body fat. They’re also rich in sodium and potassium, both of which are lost in vast quantities through exercise.
Whether it’s a professional match, kick around in the park or some weight training to build muscle, YAZOO has benefits for all.
YAZOO milkshakes now contain real fruit juice, are made from skimmed milk and low in fat and packed with calcium and vitamin B - and they don’t contain any added colours or preservatives. It is a tasty and good value alternative to expensive energy drinks with a 500ml bottle costing only a third of what most energy drinks cost! YAZOO is also widely available in local shops, supermarkets and petrol stations unlike fancy fitness drinks which are often hard to find.
Baz Moffat, former GB Olympic Rower and Chief Fitness Officer for Point2Fitness talks about her training with the GB Rowing Team:
“As athletes we train two to three times a day and six to seven days a week, so our post exercise recovery is critical to ensure we’re ready for our next session. We replenish our stores with ‘normal’ products such as YAZOO which are appetising, easy to carry around and contain the perfect balance of protein and carbohydrate to get us ready for the next session. What I like about YAZOO is you know what’s in it and you can recognise every ingredient on the list.”
YAZOO is currently used by a number of professional sports men and women to replenish after a tiring training session or tough match, including Sales Sharks and England Rugby Wing Mark Cueto who says:
“YAZOO is ideal for drinking after a game, it tastes great and I’m impressed at how my energy levels recover post match after drinking YAZOO. “
Other fans include England hockey captain Glenn Kirkham and a number of Premiership and Championship football clubs.
Notes to editors:
• YAZOO is the UK’s No.1 flavoured milk drink – www.yazoo.co.uk
• YAZOO sponsor the RFU tag rugby programme and England Youth Hockey Festivals
• YAZOO is available through all major supermarkets and independent stores
• Prices: 500ml rrp £0.85; 300ml (available in strawberry and chocolate) rrp £0.74
For further information please contact Collette O’Neill at Mercieca PR 0207 485 0100 firstname.lastname@example.org
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