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Route Optimiser can cut fuel by 20-30%

If every UK haulage or courier firm started using this technology we’d see a noticeable drop in carbon emissions

WORCESTER, UK – 10 August 2009 - The AA and business efficiency specialist Postcode Anywhere today unveiled a smart route optimiser for hauliers and couriers which cuts fuel, labour costs and even carbon emissions by up to 30%.

The online service, called Route Optimiser, uses sophisticated maths to plan the shortest routes for single vehicles or whole fleets. It even uses the AA’s road restriction data to plot routes according to a vehicle’s height, weight and width – and should help delivery firms put an end to familiar “lorry stuck under bridge” headlines.

The part-licence, part pay-as-you-go service is available from £80 per year for single-vehicle couriers, with other options available for fleets. More information and a free trial of Route Optimiser is available through

Postcode Anywhere’s managing director Guy Mucklow said: “This software has, up until now, only been affordable for big-budget businesses with a spare £50,000. With Route Optimiser, small couriers with only one van doing 20 to 30 drops daily can start using it today through their web browser, at a fraction of the cost. No technical expertise or investment is needed and set-up takes only a few clicks.

“I challenge any road haulier or courier to try the software and see the kind of money they’re throwing away during every single trip they make without it. Anyone can trial the service for free and I’m confident that if someone puts in a route they already use it won’t beat Route Optimiser.

“We hope adoption of this service will give small and medium-sized businesses some protection against the credit crunch and the fluctuating price of petrol.”

Route Optimiser’s lead developer Richard Geary said: “Route Optimiser is the Deep Blue of the route planning world. Just like the chess machine that beat grandmaster Garry Kasparov, Route Optimiser churns through thousands of possibilities every second before arriving at the final solution – and humans can’t beat it.

“The green issues are also very powerful. If every UK haulage or courier firm started using this technology we’d see a noticeable drop in carbon emissions - millions and millions of tons of CO2. The government’s proposed carbon credit scheme - when businesses will, effectively, be taxed on CO2 emissions – makes it even more sensible to route-optimise.”


Media contact:
Jim Williams – PR, Postcode Anywhere
Tel : + 44 (0)1905 888 562

Interview opportunities
Guy Mucklow – Managing director, Postcode Anywhere
Tel: +44 (0)1905 888 555

Chris Jones – Sales Executive, the AA
Tel: +44 (0)1256 492 063

Katie Stephens, the AA
Tel: +44 (0)1256 495 969

Notes to Editors:
Route Optimiser is developed and hosted by Worcester-based Postcode Anywhere and powered with route data supplied by the AA. Independent trials have shown the service typically reduces journey times, fuel consumption and carbon emissions by 10-30%.

You can test Postcode Anywhere’s Route Optimiser for free at

About Postcode Anywhere
Postcode Anywhere specialises in making businesses more efficient.

Its services, typically built around data and available on a pay-as-you-go basis, include route optimisation, data cleansing, business contact lookups, demographic profiling and address auto-fill.

Its diverse customer base encompasses small-medium enterprises, public sector organisations, charities and multinationals, including the Learning & Skills Council, The Identity & Passport Service, National Savings & Investments, HMRC, Oxfam, The British Heart Foundation, Rolls Royce, Xerox, Disney, Heinz, The Wall Street Journal, Siemens and Citibank.

For more information about Postcode Anywhere, please visit

Notable Awards and Recognition for Postcode Anywhere
Finalist - Dell Small Business Awards 2009
Small Business of the Year (Regional finalist) – 2009 National Business Awards
Named in the 2008 Deloitte Technology Fast 500
Orange Best Use of Technology (Midlands) - 2008 National Business Awards
Best Use of Technology in an Emerging Business - European Retail Solutions Awards 2007
ITC BET Award 2007
Orange Best Use of Technology in Business - National Business Awards 2006
Best Growth Through Use of Technology - Sage Daily Telegraph Business Awards 2005
Most IT-Enabled Small Business (less than 500 employees) - Computing Awards 2005
Best Address Management Software - Smart Awards 2004

This press release was distributed by ResponseSource Press Release Wire on behalf of PCA Predict (Formerly Postcode Anywhere) in the following categories: Environment & Nature, Consumer Technology, Motoring, Business & Finance, Travel, Computing & Telecoms, Transport & Logistics, for more information visit