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250 people are killed on the hard shoulder every year (1) but a new survey reveals that 80% of people still don’t carry a high visibility vest in their vehicle (2)

A new road safety pack being launched today could save the lives of your family in the event of a vehicle emergency. Vispack® otherwise known as The Driver’s Hub contains five high-visibility reflective vests to be worn in the event of a vehicle emergency and also contains an essential information card for drivers to record life-saving medical and emergency contact information about themselves, as well as essential vehicle details and roadside assistance contact information. The pack also comes with a road collision form to record key information at the scene of an incident that would be required to make an insurance claim.

A new survey by Vispack® found that a staggering 80 per cent of vehicle drivers do not carry a high visibility vest in their vehicle; in addition, of the 20 per cent of drivers that do carry one, 58 per cent do not carry further vests for their passengers, leaving them at high risk of roadside death in the event of a vehicle breakdown or collision. In the event of such a situation, it is crucial that all passengers are visible to other road users. As soon as a passenger steps out of the vehicle onto a busy road or motorway, they are in danger.

Of those drivers that do carry a high-visibility vest, a worrying 75 per cent of respondents confirmed that they store it in the boot of their car despite the fact that they should be carried inside the actual vehicle and never in the boot, as the majority of car collisions occur by one car going into the back of another which could prevent the boot from opening and the pack becoming inaccessible, furthermore to access the vest would first mean getting out of the car.

The survey results highlight a serious lack of information available to vehicle drivers about the importance of high visibility clothing and roadside safety information, and 94 per cent of the people surveyed agreed with this statement.

Nick Mills, managing director, Vispack®, comments, “Having been unfortunate enough to have witnessed several roadside collisions over the past three years, I suddenly realised that most road users only realise how vulnerable they are when it’s too late and they are in a crash situation. Every road user who values the safety of themselves and their family/passengers should want to take this inexpensive, simple precautionary measure and ensure a Vispack® is on board. The affordable pack is a safeguard to all family members, should they have to exit a vehicle at the side of the road for any reason. It is not only there to protect the passengers of a car, but also there is a social obligation to protect all other road users and as such the vests should be worn as needed whether day or night.”

To minimise deaths and injuries on Europe's roads, most European Community members have now adopted reflective vests as a legal requirement to be carried in all vehicles at all times. European countries are also rapidly developing 'on the spot' fines for drivers not carrying a reflective vest in the vehicle and this is being embraced right across Europe.

Mills continues, “Every month you hear news stories on the radio, both in the UK and right across Europe, of opportunities where lives could have been saved just by wearing a reflective vest at the side of the road. It is likely that the UK will adopt the same approach as the rest of Europe in the near future and Vispack® is keen to raise awareness to all road users of the importance of visibility in the event of an emergency.”

A ‘Vispack® on board’ sticker is also included in the pack and should be clearly displayed in the front windscreen of the vehicle below the tax disc so that it is visible for the emergency services. The sticker will play a major role in informing emergency services quickly, that crucial medical information is available on board.

2. Vispack research, July 2009

- ENDS –

Vispack RRP: £16.95

About Vispack® - ‘The Drivers Hub’

Vispack® is designed to aid the safety of all road users across the UK as well as to provide a centralised location for the storage of personal and essential road safety information. Referred to as ‘The Drivers Hub’, Vispack® is a reflective pack containing five high-visibility vests, an information card containing roadside assistance contact details for use in the event of an emergency, life-saving medical and personal information and essential vehicle details. The conveniently-sized pack has a Velcro strap designed to fix behind most vehicle headrests or it can be stored in the glove box, foot well or behind the seat. The pack also contains a ‘Vispack® on board’ window display sticker.
Vispack® is available for road users and businesses to purchase direct from the website. For further information visit:

For further information:

Louise Mapp / Hallane Hill
Ascent PR
T: 0118 988 0501

Nick Mills / Jo Mills
T: 0118 983 2405

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascent PR in the following categories: Children & Teenagers, Men's Interest, Women's Interest & Beauty, Motoring, Travel, Transport & Logistics, for more information visit