Hook – August 26, 2009 – DMG Europe, the high-tech PR, marketing and business strategy agency has been hired by Sunbelt Software, the popular developer of Windows security software, to undertake its UK media outreach with immediate effect. This follows a similar agreement in June signed by the Davies Murphy Group to undertake its media outreach in the US.
Sunbelt Software has a broad suite of security products including antivirus, antispyware, email security and malware analysis tools. Its flagship security solution − VIPRE − is a high-performance antivirus and antispyware solution that doesn't slow down a PC like older, traditional antivirus products.
"We’re excited to have Davies Murphy Group as our PR partner, both in Europe and the US,” said Sunbelt Software CEO Alex Eckelberry. “We chose Davies Murphy Group because of its client-friendly business model, highly experienced team of professionals, proven track record in our technology space and forward thinking approach to media relations.”
The Sunbelt Software campaign will use traditional and new media elements to reach both the enterprise and consumer marketplace in the UK, with the potential for this model to be rolled out across further territories in 2010.
“The antivirus market is somewhat stagnant, with numerous established vendors spouting out the same message year on year whilst technologically, their products are losing ground. We aim to shake things up and educate end users that in VIPRE there is an attractive alternative available to the system sapping antivirus products they are used to,” commented DMG Europe Managing Director Martin Brindley.
“The truly international nature of the Davies Murphy Group makes us an attractive prospect for growing companies such as Sunbelt Software as we can expand the campaign to additional geographies in line with market conditions,” Brindley added.
Davies Murphy Group provides integrated public relations, marketing and business-strategy services to companies worldwide. Its unique approach to client engagement has enabled it to achieve the industry’s highest rate of client retention – the single most important metric of agency quality and client satisfaction. Sunbelt Software joins current flagship clients including Crossbeam Systems, Dimension Data and IBM.
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About Sunbelt Software
Headquartered in Tampa Bay (Clearwater), Florida, Sunbelt Software was founded in 1994 and is a leading provider of Windows security software including enterprise antivirus, antispyware, email security, and malware analysis tools. Leading products include the VIPRE® and CounterSpy® product lines, Sunbelt Exchange Archiver™, CWSandbox™, and Threat Track™.
For more information about Sunbelt Software, please visit the company’s website at http://www.sunbeltsoftware.com. To learn more about current activities, products, and ideas at Sunbelt Software, please visit Sunbelt’s corporate blog at http://www.sunbeltblog.com.
About Davies Murphy Group
Davies Murphy Group provides integrated public relations, marketing and business-strategy services to companies worldwide. Founded in 1998, with U.S. headquarters in Boston, and European headquarters in London, the firm has built its reputation by providing a comprehensive range of services to clients ranging from high-profile start-ups to billion-dollar corporations that span the consumer, technology, and health care markets. With a uniquely senior staff and savvy approach to client engagement, Davies Murphy Group has achieved the industry’s highest rate of client retention – the single most important metric of agency quality and client satisfaction. For more information about Davies Murphy Group or DMG Europe, please visit www.daviesmurphy.com.
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This press release was distributed by ResponseSource Press Release Wire on behalf of Sunbelt Software in the following categories: Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.