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GPS event tracking with Gmax Go

The UK’s largest professional bike race, the 2009 Tour of Britain cycle begins in North Lincolnshire on Saturday 12th September and finishes eight days later in the heart of London on Saturday 19th September. Eight exciting stages will provide close and spectacular racing, ensuring that a worthy winner is crowned in London after the final day's action. If you cannot get to see the nearest stage in person, you can now for the first time stay up to date with the progress of the race online, using live tracking technology developed by Cambridge Design Partnership (

Using its GPS technology platform in combination with Ordnance Survey maps provided by Satmap Systems, Cambridge Design Partnership has created a free-to-use service to allow anyone to follow the event’s progress as it moves through each of its eight stages. Online access to this service allows a wider audience participation in this exciting event and it is anticipated that thousands of spectators will visit the Tour of Britain website as a result (

“Modern GPS tracking technology is revolutionising the appeal of long distance sports such as The Tour of Britain to many spectators. It allows enthusiasts, teams and organisers to stay engaged with the live progress of the race from anywhere with an internet connection,” explained Will Bradley, the Project Leader for Gmax Go. “Online participation in sports such as cycling, marathons, sailing, rally driving and endurance horse racing is growing, attracting larger and more diverse audiences with each event. As well as benefitting the fans, it also allows event organisers to attract and provide greater value to their sponsors by raising the profile of the sport, and generating more traffic to their website. We are delighted to be selected by The Tour of Britain to be their technology partner - it represents the most significant public trial of the Gmax Go tracking system to date.”

A combination of familiar venues and regions, as well as new exciting additions will mark the route of this year's Tour of Britain, the first stage will begin with a Grand Depart in Scunthorpe, and continues through the North East, Scotland, North West, South West with a spectacular final day of racing, as riders tackle the iconic London circuit. The Tour of Britain route will take the riders through areas of spectacular countryside. It is anticipated that this year’s race will draw the largest number of spectators yet.

There will also be coverage of the race on the UK’s ITV4 television channel at 7pm each night, with viewers able to enjoy an hour of highlights of each stage.


Notes to Editor:

For more information on The Tour of Britain 2009, please visit:

About Cambridge Design Partnership

Cambridge Design Partnership is a successful research and development consultancy focused on creating value for our clients by converting ideas and technology into commercial success. Our clients come from medical, industrial and consumer industries and they have one thing in common: they see investment in innovation as fundamental to growth and competitive advantage. Working as an integrated team, we operate ahead of market change with a dynamic, flexible approach that leads to enduring client relationships, anchored by high quality work and excellent customer service. Our staff of engineers, scientists and designers has grown rapidly to establish a world leading reputation for technical excellence, astute project management and, above all, thinking differently.

About Gmax Go

Gmax Go is a spin-out from Cambridge Design Partnership and develops GPS tracking systems for events. Gmax Go is a free-to-use service for both professional and amateur organisers and can be used in events of any scale from family outings, amateur club competitions to professionally organised and sponsored events. Gmax Go can also offer bespoke tracking solutions, providing a platform for sponsors or other customisations to suit customer’s requirements.

About SweetSpot Group Ltd

SweetSpot Group Ltd is the company behind the successful revival of The Tour of Britain, re-launching the event in 2004 after a five-year absence from the calendar. SweetSpot is a sports marketing and events company specialising in the creation and execution of high quality, commercially successful, annual sporting events.

As well as The Tour of Britain, SweetSpot was responsible for facilitating the Grand Départ of the Tour de France in London 2007 and provided logistical support for Honda’s Earth Dreams Tour. For more information, please visit:

Contact information:

Mike Beadman (Founder and Managing Director)
Cambridge Design Partnership LLP
Church Road, Toft
CB23 2RF
United Kingdom
t: +44 1223 264 428

Craig Brophy (Head of Marketing & PR)
The Tour of Britain Office
6A The Quadrant Courtyard
Quadrant Way
Weybridge, Surrey
KT13 8DL
United Kingdom

t: +44 (0)7919 153 227
f: +44 (0)870 112 8659

This press release was distributed by ResponseSource Press Release Wire on behalf of Cambridge Design Partnership in the following categories: Children & Teenagers, Men's Interest, Entertainment & Arts, Health, Leisure & Hobbies, Environment & Nature, Sport, Consumer Technology, Travel, for more information visit