New bath & body range gets little Creatures clean naturally
Uses healing powers of African Rooibos
A new range of baby and toddler bath and body toiletries - Creatures - has been created using natural ingredients including remarkable Rooibos from South Africa. Rooibos (pronounced royboss) has been used for hundreds of years by the African “bush people” who realised its powerful healing properties when used in natural remedies.
The paediatrician-tested range combines Rooibos with other natural ingredients like camomile, lavender and aloe vera to create a gentle range of bath products that are PH balanced and hypo allergenic. It uses 100% natural fragrances and colours, and contains no parabens, petro-chemicals or sulphates, making it particularly good for children with sensitive skin, eczema or other skin conditions. None of the products are tested on animals.
The Creatures range features a sweet baby animal on each pack, with drawings by well-known children’s book illustrator John Butler. Each product also contains a different fun fact about the animals, which children will love, ensuring bath time is fun time.
With a beautiful baby elephant on pack, the range for babies is suitable for children aged one month to 14 months. The products are made primarily from Rooibos, aloe vera, lavender and camomile to cleanse, soothe and protect. The range includes:
- Creatures Baby’s Foam Wash (£9.50 for 420ml) – instant natural foam to lather up and gently cleanse away impurities
- Creatures Baby’s Shampoo (£8.50 for 300ml) – for a delicate hair wash that won’t cause tears or irritations; and
- Creatures Baby’s Balm Butter (£9.50 for 220ml) – enriched with Shea Butter, it’s perfect for massaging onto baby to soften, soothe and protect delicate skin.
The toddler range has been specially formulated for children aged 14 months to four years. Featuring an adorable baby giraffe or zebra on pack, the range includes:
- Creatures Toddler’s Body Foam Wash (£9.50 for 420ml) – for natural bathtime fun in a breath-easy formula as no synthetic bubble risers are used (it’s the clever pump that makes the bubbles);
- Creatures Toddler’s Shampoo (£8.50 for 300ml)– to gently cleanse and detangle the messiest toddler hair;
- Creatures Toddler’s Body Mousse (£9.50 for 220ml)– made with jojoba oil, this vitamin-rich, easily absorbed mousse protects skin year round from nasty dry patches; and
- Creatures Toddler’s Hand Wash (£9.50 for 420ml) – perfect for encouraging hand-washing after toilet visits but just as at home in the kitchen to clean up after finger painting.
All of the products are also available for purchase as gift sets in boxes featuring the animal illustrations. The sets include either all of the baby products or the toddler range and cost £35.
The products will be available from www.theworldofcreatures.com and www.cuddledry.com from 1 September 2009. Creatures is also distributed by Cuddledry Ltd in the UK to retailers.
Notes for editors:
Rooibos (the Aspalathus linearis plant) has been used for hundreds of years by the “bush people” for natural remedies - realizing its powerful and natural healing properties.
Handpicked, and naturally dried under the African sun - it will only grow on the limestone slopes of the Cedarberg Mountains near Cape Town in South Africa. Rooibos is pronounced “royboss” - and due to its red colour is also often called Red Tea or Bush Tea. It has boomed in international popularity - in the last ten years exports have increased by 400%. Mma Ramotswe famously played a role in this - in the series of books The No. 1 Ladies’ Detective Agency by Alexander Mccall Smith – in which she drinks copious quantities of Rooibos tea. Today Rooibos is sold as a tea in all major supermarkets and health stores - and even big brands Tetleys and Twining added it to its ranges.
Rooibos and Babies
A South-African mother stumbled on the natural healing powers of Rooibos when she added Rooibos tea to her baby's bottle, and found it to be instantly calming and soothing. Ever since, thousands of mothers in South Africa have experienced success with colic, food allergies, eczema, insomnia and hyperactivity in their babies and children.
The company was founded by a South African-born lady, pregnant with her first child, who has spent the last four years creating the Creatures collection of baby and toddler bath and body products. She was inspired to create something natural and pure, yet wonderful and playful to look at, so that bath time equalled fun time.
Because Mother Nature knows best, Creatures’ products include only the purest of ingredients - and are ideal for babies and kids (and even mums and dads) with sensitive skin, eczema or other skin conditions.
The range has also been designed for little children to recognize the real looking animals and enjoy the stories on the labels. The giraffes, zebras and elephants were illustrated by John Butler, famous for his enchanting animal images and the author and illustrator of children's books. The little animals are from his book "Whose Baby am I?”.
Creatures tread lightly
All Creatures products are made in the UK to reduce carbon footprint, the packaging is recyclable, none of the products are tested on animals and the company is involved with a children’s charity in South Africa to help those in needs. Find out more at www.theworldofcreatures.com
For more information, images or product samples, please contact:
Tel: 01453 889294 / 07780688931
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