With the Channel 4 reality series ‘Come Dine With Me’ fast becoming a phenomenon in the UK and ‘Strictly Come Dancing’ in the midst of a ratings battle, the number of people searching for dance groups on the UK’s only sport and hobby interactive directory has almost doubled, whilst the amount of users looking for supper clubs has increased by 56%.
Popular reality TV shows ‘Come Dine With Me’ and ‘Strictly Come Dancing’ are motivating more and more Brits to join and even start their own supper clubs and ball room dance groups, Clubbz.com has revealed.
There has been a flurry of people looking to sign up to dance classes such as ballroom, salsa and tango and the number of people searching for dancing groups has almost doubled since the weekend.
Since the first episode in the new series of ‘Strictly Come Dancing’ was shown on Friday evening, the number of people searching for the term “dancing” has increased by 94% on Clubbz.
Last weekend also saw the new series of ‘Come Dine With Me’ kick off with a celebrity special and, in response, www.clubbz.com has seen an increase in users searching for the term “supper club” as the glorified dinner parties are the latest foodie trend.
Even though it is a relatively new concept, supper clubs are now three times more searched for than hobbies like tennis and swimming on the website, especially in the London area.
The increase in people looking to host or attend dinner parties could also be linked to the popularity of Jamie’s American Road Trip, in which the chef visited a supper club in New York. People are now more open to the idea of joining friends and even welcoming strangers into their homes for meals as part of this growing craze.
Rob Yorke, co-founder of Clubbz.com spoke about these findings;
“It’s no surprise that Strictly Come Dancing has given more people the confidence to take up dance as their new hobby. Currently there are 140 dance groups throughout the UK on Clubbz, so there’s plenty of choice for people.
He continued, “Supper clubs and dinner groups are a fantastic idea and again I see the appeal. The number of people searching for this sort of thing at Clubbz.com is growing, so we would encourage anyone who runs a similar group to add their club today to start benefitting from a large number of members!”
For more information, please visit www.clubbz.com
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Clubbz.com is a free-to-use website and was launched in August 2009.
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