Women who responded were likely to be much more thoughtful and meticulous in their gift buying
Whilst women are known to trawl endlessly online and on the high street searching for that perfect gift, a new study has found that men spend just 30 minutes on average deciding what to get and buying for loved ones. 73% of men buy gifts for loved ones from the first site or shop they visit.
Online gift site www.Prezzybox.com surveyed 2,130 men and women to look at gift-buying habits in the run up to Christmas.
Out of the 1,036 men in the study, just 3 in 10 of them search further than the first site or shop they visit when buying gifts for friends and family.
Women who responded were likely to be much more thoughtful and meticulous in their gift buying. They said that on average they spent 4 hours shopping for one person’s gifts for any given celebration. This includes time spent researching, asking around and searching for the perfect present, both online and offline.
According to the study, there is a difference in the number of presents both genders choose to buy - men buy on average 2 presents for friends and loved ones for celebrations such as birthdays and Christmas, 68% of women buy 4 or more. Whilst a shocking 6% of the men in the study said they didn’t buy presents throughout the year at all.
When asked “How much money do you spend on average on gifts for family members for any given celebration?” the results showed that men spend more money than their female shopping counterparts, despite not giving shopping as much time.
Half of the men said they spend between £100-150 on family members for any given celebration, compared to the majority of women, which answered £75-100.
Zak Edwards, Managing Director of Prezzybox.com had the following to say,
“Us guys often get a bad rap for our lack of consideration, but this study unfortunately proves it!”
“I’ve got to be honest; I much prefer the ‘in-out’ approach to shopping. I think that women generally see shopping, both on and offline as more of an enjoyable experience, whilst we see it as a means to an end.”
“With Christmas only really just around the corner, we wanted to look at how best to market to both men and women and whether it was worth a separate push – clearly, there’s a huge difference in the way men and women shop for gifts, so I think we’ve got our answer!”
For more information, please contact Rich Leigh, 10 Yetis PR Agency on 01452 348 211 or firstname.lastname@example.org
Notes to editors
Prezzybox was founded in 2000 by Zak Edwards. From a tiny rented office in an Industrial Estate in Leicestershire the team - Zak, Mum, Dad and Girlfriend busily began creating a gift site which was full of delightful products together with a number of features to make gift buying a breeze.
The site launched in 2001 with a raft of gift ideas and features – such as the gift wizard, wish list feature and referrals scheme – and has gone from strength to strength.
The site has enjoyed a 37% growth in visitors from last year and shows no sign of slowing down.
Having won the 'Choice of Merchant' and 'Affiliate Manager of the Year' awards in 2007 with an Honourable mention in 'Innovation in Affiliate Marketing' against Amazon.com, Prezzybox.com have continued to provide outstanding innovation and creativity in their online service.
Prezzybox.com also won ‘Best Use of Creative’ and ‘Best Merchant Innovation’ awards in 2008 with Zak Edwards being highly commended in the ‘Affiliate manager of the year’ award.
Prezzybox have also won ‘Innovative Merchant of the Year’ 2009 and Winners of Customer Service ‘ WOW’ Awards 2007-2009.
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