Fujitsu understands that enterprise customers have very specific needs, by choosing Intimis Tracker it is better positioned to offer value
23 September 2009 – Fujitsu has rolled out the patented Intimis Tracker product to drive conversions through its ‘Expect More’ campaign aimed at Senior IT decision makers and influencers in target enterprise businesses. The award winning Intimis Tracker is used to track the interaction of visitors to the campaign micro site in order to gauge engagement for sales and marketing follow-up.
The ‘Expect More’ campaign by agency Creative Direction is the first to integrate all Fujitsu’s IT product and service offerings under one theme since Fujitsu Siemens Computers became a wholly owned subsidiary of the Fujitsu Group. The goal of the campaign is to position Fujitsu as a highly credible business technology enabling and support partner.
Initial outbound communications were sent to closely targeted recipients through DM and email with a personalised URL embedded by Intimis so that all journeys can be tracked through the campaign website. This enables Fujitsu to deliver a highly personalised and intelligent experience to those invited to the ‘Expect More’ micro site.
James Collister, Marketing Manager at Fujitsu said: ‘We have invested in Intimis Tracker with a view to the long-term. The ‘Expect More’ micro site will sit at the heart of all of our outbound communications on our Dynamic Infrastructures offering. We are being very targeted about who we invite to visit us here so that we can deliver a highly personalised experience that is relevant and meaningful. We hope to gain a better understanding of the needs of our target companies as they navigate around the topics that interest them.’
Detailed intelligence is gathered on every contact that visits and navigates around the site which has been developed around customers’ pain points in order to offer possible solutions to overcome each particular challenge. As intelligence builds, each lead self-categorises according to their actions, and is then nurtured through the sales cycle appropriately using a mix of topic-led emails, white papers, video, opinion pieces, research findings and telemarketing. A comprehensive back-end reporting system has been set up for real-time tracking of all leads, which has been integrated into the telemarketing system.
Commenting on the deal Kevin Mason, Director of Intimis, said: “ Fujitsu understands that enterprise customers have very specific needs, by choosing Intimis Tracker it is better positioned to offer value to prospects with individually tailored solutions. Therefore Fujitsu is best placed to build relationships and offer support moving forward.”
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With a pragmatic, thoroughly tested approach, Intimis has been developed with the sole aim of delivering the results needed to achieve and exceed the marketing objectives of its clients.
The Intimis-augmented impact on marketing effectiveness is the product of extensive investment, R&D (with patents filed worldwide) and a wealth of deployment experience. Intimis won the B2B marketing awards for best new marketing product in 2008.
Intimis works with well known names including Igel Technology, Open University, Samsung, the Association of Teachers & Lecturers and AutoEurope. The company has well-established partnerships with technology and specialist service providers and is a preferred HP business partner.
Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US $47 billion) for the fiscal year ended March 31, 2009.
For more information, contact:
AxiCom UK (on behalf of Intimis)
Tel: +44 20 8392 4073,
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