It’s really interesting to see how traditional gift-giving has changed over time and it came as no surprise that people no longer desire bread makers as a present to celebrate their big day
Wedding presents were once an obligation for anyone attending a friend or relative’s special day. But a new study by one of the UK’s leading online gift retailers has revealed that the wedding gift could soon be a thing of the past.
After surveying 1,156 people leading online gift retailer, www.prezzybox.com, has discovered that wedding gifts are no longer as popular as they once were. 68% of people questioned claim to have given money rather than a present at a wedding.
Home accessories such as toasters, towels and dinnerware were once very popular wedding gifts. However, more people now prefer to give money or a small memento to the bride and groom as most couples already have what they need prior to the big day.
Almost 70% of couples now cohabit before they get married, meaning that practical presents that were once bought to help the couple out are no longer a desired gift. High end gifts like keepsakes and experience days are now a more popular choice as family and friends purchase these to treat the couple rather than to help them out.
When asked “What would you prefer to be given as a gift for your wedding?” only 13% said they would prefer a gift for their home or garden. Almost half of the people surveyed said they would favour money or gift cards whilst 4% claimed presents weren’t important.
84% of people said that if they were given money as a gift at their own wedding they would use it to help pay off the costs of the service and honeymoon while 5% claimed they would save it.
The survey by Prezzybox also revealed that 3 in 5 gifts that are bought at weddings are for the bride and not a joint present for the couple. The men seem to get left by the wayside on the big day.
Speaking about these findings Zak Edwards, MD of Prezzybox.com said;
“It’s really interesting to see how traditional gift-giving has changed over time and it came as no surprise that people no longer desire bread makers as a present to celebrate their big day! Our eCard gift vouchers are really popular, proving that many visitors prefer to opt for the gift of choice.
He continued, “Weddings are typically a very female event, but it’s a shame to see that us guys get a bit left out when it comes to getting gifts. There are plenty of boy’s toys available for the groom at Prezzybox, but I’m not sure many brides would be impressed by the antics of Terry the Swearing Turtle, so perhaps he’s best saved for birthdays!”
For more information, please contact Shannon Haigh, 10 Yetis PR Agency on 01452 348 211 or firstname.lastname@example.org
Notes to editors
Prezzybox was founded in 2000 by Zak Edwards. From a tiny rented office in an Industrial Estate in Leicestershire the team - Zak, Mum, Dad and Girlfriend busily began creating a gift site which was full of delightful products together with a number of features to make gift buying a breeze.
The site launched in 2001 with a raft of gift ideas and features – such as the gift wizard, wish list feature and referrals scheme – and has gone from strength to strength.
The site has enjoyed a 37% growth in visitors from last year and shows no sign of slowing down.
Having won the 'Choice of Merchant' and 'Affiliate Manager of the Year' awards in 2007 with an Honourable mention in 'Innovation in Affiliate Marketing' against Amazon.com, Prezzybox.com have continued to provide outstanding innovation and creativity in their online service.
Prezzybox.com also won ‘Best Use of Creative’ and ‘Best Merchant Innovation’ awards in 2008 with Zak Edwards being highly commended in the ‘Affiliate manager of the year’ award.
Prezzybox have also won ‘Innovative Merchant of the Year’ 2009 and Winners of Customer Service ‘WOW’ Awards 2007-2009.
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