Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
ResponseSource services will be unavailable this Friday, 6th December, between 8 pm and 9 pm as we carry out scheduled maintenance on the network architecture. We're sorry for any inconvenience this causes you.

... Newey & Eyre delivers the flexibility customers require to improve service levels and buck the down trend ...

London – 1 October 2009: hybris,, a leading multi-channel commerce and communication software vendor, is pleased to announce that as a result of implementing a new e-commerce solution for Newey & Eyre earlier this year, the UK’s leading distributor of quality electrical supplies has been able to develop sales by helping customers to reduce project completion times and allowing them to order important supplies even when the 160+ branches are closed.

The new online ordering service, called Neweys Online (,
enables professional contractors to order electrical, health & safety and construction consumables around the clock and to arrange a convenient pick up time at their local store. Previously when working on their customers’ projects, they would have had to down tools and travel to the store during normal working hours. They can now spend less time ordering goods and more time delivering an excellent job.

Paul Parker, CIO at Rexel UK , parent company of Newey & Eyre, said: "The quickest order we have had placed is in 2 minutes 47 seconds with only 7 page views, including login, locating the right products and checking out. More than 20% of our online orders have been seen to be placed out of hours which demonstrates that contractors are already seeing the benefit of the new e-commerce website and making better use of the time available to them. Newey & Eyre has always prided itself in being an innovator within the market, and the leading position in web trading for electrical wholesale is something we relish.”

According to Mintel,, a leading market research company, the UK electrical wholesale market declined by 5% to £3,317 million in 2008, reflecting the tough economic and trading conditions as a result of the credit crunch. Mintel also predicts that 2009 will see the market contract again by 4% but that it will recover by 2010. Neweys Online aims to help contractors buck these market trends by enabling contractors to streamline their order processing, order out of hours and assist in product selection.

Andrew Piscina, UK Country Manager for hybris, said: "We are delighted that, by adopting and enhancing multi-channel and online best practices, Newey & Eyre has seen real business benefits, improving the service it provides to its customers and its ability to market its portfolio to an even wider audience, cost effectively."

- ENDS -

About Newey and Eyre
Established for over 80 years Newey and Eyre is on the of the UK's leading electrical wholesalers. A network of over 160 branches across the UK ensures, speed and consistency of service to all their customers, from local independent contractors to blue chip multinational companies. The branches are conveniently located to serve the local customers, supported by the global strength of one of the world's largest business-to-business distribution companies.

Newey and Eyre is one of Rexel's key trading brands within the UK. The Rexel group, with global 2008 pro forma sales of 13.7 billion Euros from 2,400 outlets in 34 countries is the market leader in electrical wholesale in the UK as well as holding number one or number 2 positions in 24 countries.

About hybris
hybris is a leading vendor of multi-channel commerce & communication software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone’s and Rexel.

For further information please contact:
James Cooper or Mel Oxford
Ascendant Communications
Tel: +44 (0) 208 241 6226/ 07515 632065
E-mail: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit