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The 10th Annual World Smile Day is this Friday, founded by the inventor of the β€˜smiley’, artist Harvey Ball in 1999. UK gift and gadget site is prompting the public to embrace Ball’s intention of devoting the day to acts of kindness, especially given that the end of the recession is in sight.

It may come as no surprise, but a survey undertaken by Prezzybox found the happiest time of the week for the majority of people is Friday at 1pm.

World Smile Day has occurred every first Friday of October for the last ten years. Founder of the day, Harvey Ball created the world-famous yellow smiley face in 1963, which went on to become the face of cheer and goodwill worldwide.

The UK’s leading fun gift and gadget site, in line with the impending day of happiness has surveyed 1,248 people and found that the day people are happiest besides the weekend is Friday, by which time the majority of the week’s work has been completed.

Prezzybox found that the adage about not liking Mondays holds true, as just 6% of people said Monday was their favourite day of the work week.

The public’s favourite time of the day is 1pm, when home-time for the majority is drawing near and the bulk of the workday has elapsed – making Friday at 1pm the time people are happiest throughout the working week.

Zak Edwards, the founder of is conscious that not everybody is aware of World Smile Day, but hopes the British public can get into the mood,

β€œWe’re keen to spread the word of World Smile Day throughout the UK, and hope the public will get behind the inspiration of Harvey Ball. It’ll mean different things to different people, but a smile at a stranger you see every day on the tube, or making a cup of coffee for somebody you know would appreciate it whilst you’re up anyway are great examples of ways to embrace the day.

β€œWith the end of the recession in sight according to various analysts, this would be the perfect time just before the weekend to let our hair down and leave the doom and gloom of the crunch behind us. World Smile Day is simple - do an act of kindness. Help one person smile.”

To celebrate World Smile Day and to spread the cheer, for two hours only, from 12pm-2pm on Friday the 2nd October, Prezzybox are offering 20% off EVERYTHING on the site for anybody using the code SMILE at checkout.


For more information, please contact Rich Leigh, 10 Yetis PR Agency on 01452 348 211 or

Notes to editors

Prezzybox was founded in 2000 by Zak Edwards. From a tiny rented office in an Industrial Estate in Leicestershire the team - Zak, Mum, Dad and Girlfriend busily began creating a gift site which was full of delightful products together with a number of features to make gift buying a breeze.

The site launched in 2001 with a raft of gift ideas and features – such as the gift wizard, wish list feature and referrals scheme – and has gone from strength to strength.

The site has enjoyed a 37% growth in visitors from last year and shows no sign of slowing down.

Having won the 'Choice of Merchant' and 'Affiliate Manager of the Year' awards in 2007 with an Honourable mention in 'Innovation in Affiliate Marketing' against, have continued to provide outstanding innovation and creativity in their online service.

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Entertainment & Arts, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, Personal Finance, Media & Marketing, Retail & Fashion, for more information visit