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Sentrum (, a specialist in data centre solutions has today launched research findings that suggest CIOs and IT managers do not have access to pertinent information when making critical business decisions relating to data centre costs that impact the bottom line.

The independent report entitled, Energy: the currency of the data centre, and commissioned by Sentrum, has highlighted the key issues that are having a detrimental effect on the data centre industry. A key concern relates directly to the quality of specification being delivered by consultants to the businesses seeking further data centre space.

Andy Ruhan, CEO, Sentrum said, “Whilst sound advice isn’t always forthcoming from the consultants advising on data centre specifications, perhaps worse still is that respondents also suggested that when advice is offered it can often be inaccurate. This is inexcusable. As an industry we must be better at communicating to our customers the quality of our facilities, the technical issues and cost implications that can arise.”

The findings also showed that determining the energy efficiency between different providers is an important point when it comes to selecting data centre operators or managed facilities. 90% of IT professionals have found it difficult, with 12% go as far as saying they have found it extremely difficult to determine. This is especially prevalent among CIO / director-level IT professionals where 30% have experienced this problem.

“The research shows that there is still a need for further education, especially among the most senior IT professionals in large companies,” continued Ruhan. “At Sentrum we have been working to demonstrate to our customers how only a small increase in temperature in the data centre would be needed to make substantial energy and cost savings. The research findings show that even this simple ‘turn it up’ message is still failing to reach the broader IT community.”

In fact, none of the CIOs or director-level IT professionals questioned knew that even a small increase of one degree centigrade in the data centre could have such an impact. 12% of IT managers also admitted that they did not know how much of an increase in temperature would be needed to make their data centres more energy efficient and more economic to operate. Most (66%) thought it would be more than one degree - indeed, the average figure cited is three degrees centigrade.

Interestingly, 52% of those questioned expressed an interest in receiving advice and recommendations from specialist consultants which suggests the trend to seek external consultancy will only continue to grow.

For further information on Sentrum data centres, please visit:

About the Research

The report was commissioned by Sentrum and undertaken by Dynamic Markets. It details quantitative research with IT professionals in organisations across the UK. A total of 100 interviews were collected with senior IT professionals across a wide variety of industry sectors and in large organisations with 250 or more employees. All respondents confirmed prior to interview that they were an IT professional responsible for the company’s data centres from an operational and/or strategic perspective.

About Sentrum

Founded in 2005, Sentrum specialises in the design, build and management of bespoke data centre solutions for the multinational corporate market. The company has five facilities around London (Camberley, Rugby, Sutton, Watford & Woking unit) comprising in excess of 1.1 million sq ft of space.

Introduced to address the gap in the marketplace for data centre facilities that could meet corporate requirements of less than 50,000 sq ft, Sentrum is the first data centre operator to offer fully bespoke solutions, with a dedicated plant for every data suite. In addition, because every data suite is bespoke, Sentrum offers clients a practical cost-effective solution that is tailored to meet specific business needs.

The Sentrum team is comprised entirely of data centre and property development professionals. The two principals alone have built out over 3.2 million sq ft of data centre space to date.

For more information please contact:

Clare Shephard

maillot jaune communications

tel: 01252 761446


This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit