British Airways has announced that its social media site Metrotwin.com has celebrated its first birthday along with the launch of its next big twin - Metrotwin Mumbai.
Currently launched in beta format to allow preliminary testing of the site by users, the Mumbai Metrotwin will allow users to blog recommendations on what to do in London and Mumbai.
British Airways head of digital marketing, Chris Davies, said: "Blogging is really taking off in India and as both London and Mumbai share so many of the same characteristics - from its vibrancy to its love of food, we wanted to offer a Metrotwin Mumbai blog."
The Mumbai blog was launched a year ago following the tremendous success of Metrotwin. The British Airways social media site was designed to help travellers find their 'home from home' in London and New York, by providing recommendations from expert bloggers and local communities.
The Metrotwin.com site has successfully grown its loyal user base and is already attracting more than 23,000 unique visits a month. A further 37,000 users have registered on the site and regularly contribute by providing their own recommendations and ratings. It has already clocked up 146,000 nominations for the 'I love this place' tool and received thousands of recommendations on the popular what to do and where to go sections, where the most popular categories are bars and restaurants.
Metrotwin.com's first birthday coincides with British Airways' launch of its new Business Class only service from London City Airport to New York which was launched on the 30th Sept. The advanced technology which is used on board the A318 aircrafts allows customers to safely blog, tweet and even use Metrotwin.com whilst the plane is in flight.
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