m62 visualcommunications, the global leader in presentation effectiveness, today highlights the importance of making sure that common mistakes are not made in sales or investor presentations.
Millions of presentations are given every day, by millions of presenters. Presenting is often undervalued as a skill, and inexperienced presenters commonly find themselves in front of an audience with only presentations they have previously seen to use as a reference. Yet many presentations given using PowerPoint are based on bullet points and are prepared, and presented, ineffectively.
A common error is for the presenter to ignore the needs of the pitch audience and focus on what he wants to say, rather than what the audience wants to hear. Not only can this bore the prospect, but it portrays unwillingness to comply with the audience’s needs. Presenters also often confuse using visual aids with using PowerPoint templates to create pretty slides, believing that they serve the same function. In truth, making bullet points look nice will not help to engage an audience.
Other mistakes commonly made by presenters include not preparing fully for question and answer sessions; listing too many reasons for the prospect to buy the product or service; and making last-minute changes to slides the night before, resulting in presenters not being properly rehearsed.
Nicholas Oulton, Founder of m62 commented: “Millions of presentations are given on a daily basis, and there are reasons why so many of them are not successful. Presenters often slip into bad habits they have picked up from someone else, and go on making the same mistakes over and over, believing that they are doing the best job they can. In fact, they are probably doing more damage to their pitch than good.
“At m62, we aim to break the trend for ineffective presentations, and show presenters that just because they have been doing something for a while, it does not make it correct.”
m62 has seven years of experience in presentation design and has produced over 6,500 presentations globally, for a wide range of clients including Siemens, Microsoft and BP.
For more information about m62 visualcommunications, please call 0151 259 6262 or visit m62.net.
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