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Murali Arikara, EVP Emerging Markets

Murali Arikara Appointed to Executive Vice President Emerging Markets

Loughborough, 27th October 2009 – Intelligent Energy, the clean power systems company, today announced that it has appointed Murali Arikara as its Executive Vice President for Emerging Markets. Previously Head of US Operations, Arikara will now be responsible for leading the development of business strategies that will help Intelligent Energy achieve its long term objectives for business growth and global expansion.

Increased consumer spending and infrastructure investment are fuelling growth in many emerging economies, such as China, Brazil, Russia and India, making this an ideal time for business expansion. Working alongside senior executives within the organization, Arikara will play a central role in managing Intelligent Energy’s broad portfolio of business, whilst strengthening its efforts to enter such exciting new markets.

“Emerging markets present exciting opportunities for the deployment of our clean power technologies, and the interest we have already received from potential partners is very encouraging,” said Arikara. “I am excited at having this opportunity to extend Intelligent Energy’s business into these extremely important and rapidly growing markets.”

Prior to joining Intelligent Energy as VP of Business Development in early 2008, Arikara was a founder of fuel cell provider, Jadoo Power, and served in various technical and executive leadership roles. In 2006, he won the prestigious Ernst & Young Entrepreneur of the Year award for Northern California.

“The success Murali has already brought to the company in the United States together with his understanding of global emerging markets, made him the outstanding choice for this role,” explained Dr Henri Winand, CEO of Intelligent Energy. “Emerging markets boast some of the fastest growing economies in recent years and demand for efficient, clean and robust power systems such as those provided by Intelligent Energy continue to increase at pace. This appointment is a clear statement of our intent to develop business partnerships and extend the commercial roll-out of Intelligent Energy’s clean power systems across these regions and on to a truly global level.”


About Intelligent Energy

Intelligent Energy is a clean power systems company, with a range of leading fuel cell and hydrogen generation technologies. The company is focused on the provision of cleaner power and low carbon technologies. Intelligent Energy partners with leading companies globally, in the transportation, oil and gas, aerospace, defence, distributed generation and portable power markets. Current partners and customers include Scottish & Southern Energy plc with whom the company has formed a joint venture to commercialise fuel cell combined heat and power (CHP) systems, and The Suzuki Motor Corporation. Intelligent Energy’s successes in recent years include the development of the world’s first hydrogen fuel cell motorbike and supplying the fuel cell system to Boeing which powered the world’s first manned fuel cell aircraft. The company also recently supplied Airbus with a multi-functional fuel cell auxiliary power unit (APU) aimed at on-board power and other loads in future commercial airliners.

Media Contacts:

James Kennedy
AxiCom PR for Intelligent Energy
+44 (0)208 392 4091

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