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For Immediate Release

4th November 2009

Finance graduate changes direction mid air and becomes a trapeze artist. Are you in the right career?

A new survey has been launched aimed at graduates who have been in employment for three years, to find out what they really think about their jobs and career choice, and participants are in with a chance of winning a luxury ski holiday.

The survey is being conducted by 2i Research, a market research and consultancy company run by recent graduates.

“We want to find out real life experiences from recent graduates to help future generations of graduates make better decisions,” explains James Frith, survey leader. “In the same vain, this will also help graduate employers to better understand the needs of their staff, so the survey will benefit both sides of the debate.”

James has had first hand experience of the reality of the graduate job market after graduating from Cambridge University.

“I was first employed by a leading financial institution,” continues James, “and after only seeing a photocopier and a coffee machine for months, I discovered that it was not as fulfilling as it was made out to be. So, after six months I quit and became an acrobat and trapeze artist. A complete change of career, but at the time of graduating, I thought I was focussed on what I wanted a career in, only to be thoroughly disappointed by the reality of it. I felt that my time at University had been wasted to end up in a photocopying role!”

The survey takes around ten minutes to complete, and has been designed to take an impartial and relaxed look at the working world for graduates. Participants score their jobs on five scales and answer three questions. In return for taking part in the survey, every respondent is entered into a prize draw to win a luxury skiing holiday for two in Val d’Isere in either the 2009 or 2010 season, including lift passes and all ski or snowboard hire.

To take part in the survey and win a luxury ski holiday, visit Entrants must have graduated in the last three years and were employed in a graduate job in 2006, no later.


Notes to Editors:

The graduate survey is being conducted by 21 Research of which James Frith is a founding member.

The competition prize has been donated by Crystal Ski and is for two adults to stay in the luxury Chalet Marsala residence in Val d’Isere. The chalet is within easy reach of the ski lifts and the great après ski of Val d’Isere. Residents can enjoy their delicious evening meals in the intimate wood clad dining room before exploring the bars of the resort, or relaxing in the basement lounge where there is a games and pool table.

The Chalet has a lounge with TV/DVD/Stereo and all bedrooms are en-suite. Meals include full breakfast, afternoon tea with home-made cakes, a three course evening meal with house wine and coffee and a four course farewell feast on the last night.

The holiday includes flights from London Gatwick or Stansted airports, airport transfers, seven nights catered accommodation, six-day area lift pass and ski/board and boot hire.

For further information, interviews and hi-res mages, please contact Tori at Bounce PR on 01427 874514 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Tori Eadington in the following categories: Men's Interest, Entertainment & Arts, Women's Interest & Beauty, Consumer Technology, Personal Finance, Business & Finance, Travel, Education & Human Resources, Media & Marketing, Computing & Telecoms, for more information visit