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Katie Price and Osama Bin Laden are the odd couple that flyers would least like to get stuck next to on a plane

Embargoed until Wednesday 11 November 2009 0.01

News release

Sorry Katie and Osama - the seats are taken...

Katie Price and Osama Bin Laden are the odd couple that flyers would least like to get stuck next to on a plane

It’s just one of the amazing findings from the latest survey of' rel='nofollow' target='_blank'>travel insurance buyers, by Consumer Intelligence, the leading provider of information to the insurance industry.
Katie Price was easily the least popular person, almost 3 times more unpopular than her closest female rival, Naomi Campbell. The bizarre trio of Wayne Rooney, Gordon Brown and Colonel Gadaffi complete the list of passengers they seem most desperate to avoid having to sit next to.

But all is not lost; the survey found travel insurance buyers wanted to sit next to Cheryl Cole, Barak Obama, Angelina Jolie and Michael Palin. Other popular choices included Helen Mirren, The Queen, Boris Johnson and Alan Sugar.

Traveller’s main irritation involved other passengers too. Forget long check-ins and security checks it seems what really irritates travellers mostly are rude and inconsiderate fellow passengers. Specific problems included being woken up by having the back of seats pulled by the person behind as they get up, body odour, noisy children, and those leaning across to reach for luggage, food and drink.

The survey also found that lack of seating space, airport delays, advertised prices that aren’t what you pay and officious security staff made flyers steam.

Commenting on the survey results Consumer Intelligence Managing Director, Ian Hughes said ‘It just goes to show that celebrity status can work both ways. While politicians and footballers seem to have some way to go to improve their in-flight appeal. Basic onboard etiquette is clearly something airlines should champion and every flyer must actively consider.’ Insurance buyers wanting to join the CI Mystery Shopper panel can join at


Editor’s Notes


For more information email or call him on 0117 3178 181

About Consumer Intelligence

Consumer Intelligence (CI) has become a hallmark of excellence for impartial research insights within the Financial Services community. CI benchmarks price and service performance of financial services providers. It provides unique insights into competitor pricing and customer experiences, and their attitudes, opinions and behaviours. For more information please email []
Consumer Intelligence Travel Insurance Buyers Survey

The survey is undertaken quarterly from a mystery customer panel of over 30,000. The results are used by the insurance sector to benchmark their pricing and service in comparison with competitors.
Insurance Buyers wanting to join the CI Mystery Shopper panel can join at []

This press release was distributed by ResponseSource Press Release Wire on behalf of Consumer Intelligence in the following categories: Men's Interest, Personal Finance, Travel, Media & Marketing, for more information visit