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Do Something Different This Christmas

Dazzle your guests – and save money - with innovative and delicious new ingredients from Porter Foods

The new Seaweed Caviar from Porter Foods looks, tastes and ‘pops’ just like the real thing...but it costs a fraction of the price to buy! It is perfect for indulging friends and family over Christmas without having to break the bank.

It may be new to the UK, but it has been growing in popularity in the US over the past year, and is starting to feature on the menus of trend-setting restaurants here and across the pond (1). Porter Foods Seaweed Caviar has a long shelf-life, doesn’t need to be refrigerated and can be used in hot and cold dishes. It’s healthy (low-fat, low-salt and cholesterol-free) and environmentally sustainable; it doesn’t contribute to the depletion of fish stocks and only a small amount of seaweed is harvested each year.

Seaweed is predicted to be one of 10 top trends for 2010 and is expected to become a popular ingredient for consumers thanks to its fabulous health benefits (2). Seaweed Caviar is expected to be one of the top selling products at the gourmet online emporium Porter Foods (www.porterfoods.co.uk) next year.

The online retailer and distributor of gourmet goodies from around the world has specialised in identifying premium food products since 1986. Alongside Seaweed Caviar, other new products in the Porter Foods premium range include pre-cooked whole chestnuts, whole organic chestnuts and chestnut purée, vanilla bean paste sachets (and squeezy bottles for wholesale/foodservice). Porter Foods will officially launch its own label range of innovative ingredients at the Masterchef Live show (Olympia, London November 13-15 2009 stand F33).

Porter Foods Seaweed Caviar is targeted at home cooks who are keen to impress their dinner guests without spending a fortune. It is also available at the Porter Foods new, dedicated, specialist wholesale site accessed via www.porterfoods.co.uk. As Seaweed Caviar is significantly cheaper than the traditional delicacy it is ideal for decorative purposes or to add a gourmet edge to seafood platters.

Michael Patton, managing director at Porter Foods, said: “Seaweed Caviar will dazzle your guests this Christmas – you’ll be amazed by their reaction and we guarantee that most people will find it hard to tell the difference between this and the more expensive version. We won’t tell them if you don’t!”

Porter Foods provides a one-stop online shop for individuals and businesses wishing to purchase specialty, premium and high quality products from around the world.

The online store has just opened a trade specific, members-only section of the website to cater for bulk and foodservice orders.

-Ends-

Notes to editors:

Porter Foods Seaweed Caviar is available at http://www.porterfoods.co.uk/index.php?main_page=product_inf... for £5.99 (113g).

Media enquiries (photography, samples, interview requests):
Helen Lewis. T: +44 (0) 7904 801 669 E: helen@foodanddrinktowers.co.uk.
We’re happy to arrange a time for you to meet Michael Patton and sample the range at Masterchef Live – please contact Helen to arrange.

General and sales enquiries:

Michael Patton. T: +44 20 8669 3131 W: www.porterfoods.co.uk E: info@porter-foods.co.uk
Porter Foods Ltd, 270 London Road, Wallington, Surrey, SM6 7DJ

MASTERCHEF LIVE 2009 – STAND F33

Porter Foods will be exhibiting its new own label range, including the Vanilla Bean Paste, Chestnuts and Seaweed Caviar, alongside a wide selection of innovative products from around the world including Pudding Lane’s award-winning Christmas puddings, Bio-Grape’s delicious antioxidant-packed range of pastes to serve with cheese. The show will be held in London’s Olympia on November 13-15 2009.

1.) Restaurants are increasingly choosing seaweed caviar for its recipes as a cheaper alternative - it makes the ingredient more widely available for its customers and opens up new and exciting recipe opportunities. Creations featured on menus recently include hot English mustard & seaweed caviar sauce and Orkney herring with pickles and seaweed caviar.

2.) Seaweed is fat free and has many health benefits. It’s packed with antibiotic properties, can help counteract obesity, strengthen bones and teeth, and is believed to aid the digestion process. Seaweed is also reported to strengthen the kidneys and nervous system, and help reduce cholesterol. Sea vegetables or seaweed are often cited as the most nutritious foods on the planet, as they are higher in vitamins and minerals than all other vegetables, and are excellent sources of calcium.

An extract from food&drink towers’ 10 top trends for 2010 report: “Seaweed and all things algae will become more frequently used as a key ingredient in premium, healthy and functional food and drinks in 2010. food&drink towers believes that the natural, healthy power of marine foods such as seaweed will be explored by producers keen to stand out from the crowd and offer something different for health-conscious consumers”. www.foodanddrinktowers.com

This press release was distributed by ResponseSource Press Release Wire on behalf of food&drink towers in the following categories: Health, Food & Drink, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.