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After months of development and testing, the UK's fastest growing fashion affiliate-marketing website has announced the beta launch of its new site design.

The UK's fastest growing fashion related affiliate-marketing website has today revealed its new site design and the launch of a number of new features and web tools for its community of users. The new site design reflects a more clear-cut display combined with more emphasis on the areas that the community of users have requested.

MyCelebrityFashion commissioned focus groups of existing site users and wider fashion-savvy web users to get a better understanding of what new features the site should include with the most common feedback resulting in a new community section being introduced where users can compare notes and share details on the latest celebrity fashion inspired bargains, along with creating a wish list that can be emailed to friends, family and partners as a subtle hint for future presents.

Another significant change on the new site design that again comes as a result of focus group research is the removal of the majority of banner, sky scraper and button adverts, with none appearing on many of the pages in the refreshed site, as users felt these were a distraction from the main content.

Having dispensed with the large majority of its original advertising opportunities the company will continue to develop its traditional affiliate-marketing revenue model along with enabling partners to sponsor individual sections of the site. In time for the key retail period of the run up to Christmas the launch of the redesigned site will be supported by an advertising and public relations campaign that will highlight the unique features of the new site and also demonstrate how it has more big brand products and items of clothing than any of its competitors.

Speaking about the new site design the Marketing Director of MyCelebrityFashion said,

"This is an exciting time for everybody involved in the MyCelebrityFashion website as we have now been live for nearly 15 months and in that time built some fantastic relationships, not only with our community of users but with big brand fashion retailers and merchants. We have carefully developed and grown the site and in doing so have built up a large database of web-savvy fashion shoppers who we communicate to several times a week and who we have been successfully trialling dedicated branded emails to for brands such as Lipsy, MyWardrobe and House of Fraser".

The feedback from our community has shown us that they love our no-nonsense approach to the world of fashion and the fact we simply concentrate on finding them the best deals on celebrity inspired clothing and outfits. The new site has some big changes from where we were, not only in terms of less busy and less cluttered looking pages but also the fact we have taken the decision to drastically cut, and in some places totally dispense with any forms of advertising in order to deliver a better experience for our users and community".

Matt Snook is the lead designer behind the new site and he said,

"With every project there is the difficulty of trying to marry together the creative elements with the wishes of the people who use the site but with this project it was as though everybody was in complete agreement it has inspired us to create a design that we feel looks fresh, clear and innovative and yet is simple to navigate and understand. We have tried to move towards a more distinct yet clean and clear layout and if the results of the focus groups are anything to go by, this has so far been a hit". launched in August 2008 and has rapidly become one of the most well known online celebrity-fashion inspired websites in the UK. The site has a high organic ranking in the majority of search engines for celebrity inspired keywords and natural search delivers over 85% of its traffic. The fashion site has achieved global awareness and along with being commented on by the Editor of Vogue has also featured in target media such as the Guardian, Heat, Closer and More Magazine to name a few.

MyCelebrityFashion is part of the PeToBa Marketing portfolio of websites.
For more information, visit


For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis PR Agency on 01452 348 211 or


MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit