25 November 2009
Bread & Butter Invites Fruit of the Loom to Showcase New Collections
Prestigious clothing exhibition Bread & Butter has invited Fruit of the Loom to launch their new seasonal, casualwear collection ‘Born In The USA’ at the AW10 show.
Known for their iconic t-shirt and sweat styles, Fruit of the Loom has created a new range of t-shirts, sweats, polos and shirts reminiscent of the 50’s American rebel era. The ‘Born in the USA’ collection was inspired by vintage shapes, styles and images, reflecting the brand’s American heritage.
Alison McKenzie, brand director, Fruit of the Loom said “Bread & Butter is an essential platform for us to launch our new seasonal casualwear collection. It allows us to introduce Born In The USA to the most important, fashion influencers and showcase our new direction”.
The latest collection of men’s underwear will also be presented at the show. Celebrity followers of Fruit of the Loom underwear are rumored to include Brad Pitt, Zac Efron and Paulo Nutini.
Bread & Butter / 20-22 January 2010 / Berlin Tempelhof Airport
Fruit of the Loom / Location: Street Fashion, Hanger 2 / Stand SF17.2
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