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25 November 2009, Windsor, UK – CBA, one of Hungary’s largest retailers, has announced that it has implemented ZBD’s epaper solution in its Mogyoród store, near Budapest. Working in partnership with Laurel, its VISION partner in Hungary, ZBD’s epaper displays have been deployed storewide.

CBA is Hungary’s 2nd largest retailer with an estate of 3300 stores, primarily made up of convenience stores and 600 supermarkets, all operating under a co-operative-like business model with a proportion of stores centrally owned. The majority of CBA’s outlets use paper labels to display product and pricing information, but these have proved to be a challenge with constant price changes and promotions that were time and resource-consuming, leading them to ZBD’s electronic shelf label solution.

Commenting on the decision to select ZBD’s electronic shelf labels, Dr. András Malasics, General Manager for CBA said, “We realised that we needed to automate the changes that we make to our products and pricing on a daily basis. We had considered the old segment displays, but we recognised that these offered limited functionality with a high total cost of ownership. Implementing ZBD’s epaper displays throughout the store will enable us to make measurable savings and improve efficiencies, and we consider this to be a long-term solution.”

Simon Jones, Business Development Director, Europe at ZBD said, “CBA was looking for an innovative, future-proof labelling system and ZBD has provided the answer, with its low touch epaper solution. The CBA project marks a number of important firsts for ZBD – our first order for the new epop 50, our smallest display launched earlier in 2009; our first project with our Hungarian partner, Laurel; and our first major installation in Hungary.”

ENDS

Notes for editors

About ZBD Solutions:
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit www.zbdsolutions.com.

Media contact:
Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile)|sarah.hool@zbdsolutions.com

ZBD Displays Ltd|Orchard Lea|Drift Road|Windsor|SL4 4RU|UK

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