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PR Artistry

Press Release
25 November 2009
Henley on Thames, UK

Lo-Q introduces latest version of Q-txt at IAAPA 2009

Lo-Q plc, the leading supplier of electronic virtual queuing systems to theme parks, has launched its latest version of the Q-txt reservation system. Q-txt allows cell phones users to reserve a time to ride on their chosen rides from anywhere in a theme park. Visitors purchase credits which are used to reserve a place in a virtual electronic line. Ride times are advised using the SMS service so Q-txt users get out of line and have more time to enjoy all areas of the park, while they wait.

Continuing developments at Lo-Q have improved the Q-txt system to allow a multi-lingual capability in the latest version. This means, for example that Q-txt guests in Isla Magica can reserve a time to ride in either Spanish or English.

Leonard Sim, Founding Director at Lo-Q explained, “Q-txt is a versatile solution that is ideal for theme parks which want to offer ride reservations on just a small number of rides and to a limited number of guests. Visitors reserve their time to ride by sending a simple text message. The Q-txt computer allocates a time to ride and the user then receives a message back to their phone with details of their reservation time and a unique code which is used to gain entry or verify their booking. The latest version of Q-txt recently installed in Isla Magica in Spain has had services added to allow multiple languages for both the guests and the park staff”

Leonard Sim, continued, “Q-txt requires minimal investment and is easy to install, all that is needed is a good mobile signal throughout the venue. It allows the creation of new revenue streams and allows parks to collect visitor’s cell phone numbers (with their consent) for future marketing campaigns and promotions. Lo-Q believes in putting visitors in control of their day and getting them out of line. Park owners see profits appear while increasing customer satisfaction and loyalty – everyone wins.”

Q-txt is currently in use in a number of locations including the Flamingo Land in Yorkshire, UK and Parque Isla Magica in Seville, Spain. The new version of Q-txt is now available.

About Lo-Q
Lo-Q plc is a UK publically traded company with subsidiary companies in USA and Canada. Lo-Q designs, installs and operates solutions that allow customers to make ride and show reservations when they visit a theme park or other attraction.

Its flagship product, the Q-bot system is a true virtual queuing system for theme parks. The Q-bot is a proprietary hand-held unit and is used in major theme parks around the world, including LEGOLAND® Windsor in the UK, Dreamworld in Australia, Mirabilandia in Italy and ten Six Flags theme parks in the USA and Canada and Dollywood near Tennesse, USA.

Q-txt is a mobile phone based reservation system for venues with a smaller number of queue lines. Q-txt is in use in a number of locations including Flamingo Land in Yorkshire, UK and Parque Isla Magica in Saville, Spain.

Lo-Q has extensive patent protection and owns the intellectual property rights in the system, its software and electronic design. Its headquarters are in Henley-on-Thames in the UK and its USA offices are near Atlanta, Georgia.

For further information visit www.lo-q.com or contact:

Leonard Sim
Lo-Q plc
T: 01491 577210
E: Leonard.sim@lo-q.com

Or

Mary Phillips/Andreina West
PR Artistry Limited
T: 01491 639500
E: mary@pra-ltd.co.uk



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