Millions in potential sales could be lost this holiday season
Flixmedia (www.flixmedia.tv), the world’s leading retail content specialist, is warning that millions of pounds in potential sales could be lost during the Christmas shopping season due to a failing consumer e-commerce experience.
Scott Lester, Chief Executive of Flixmedia.tv, said: "Closing the gap between the bricks and mortar and online shopping experience will be vital for retailers this Christmas.
"No high street store could succeed if most of its customers were dumping their basket of goods on the way to the checkout. The obvious challenge for online retailers is to provide the same breadth of information to consumers as they would get standing in a shop - to ease the route from browsing, to basket, to sale."
FlixMedia’s research shows that retailers see a double-digit percentage increase in completed sales when they offer content such as videos, 3D views and photos.
Mr Lester said consumers who abandoned their virtual baskets when online shopping and not completing their purchases were highly damaging to e-tailing.
With Monday, 7 December set to generate £350 million for e-tailers in the UK, according to the Interactive Media in Retail Group (IMRG), Flixmedia has said online retail sites can learn from global players such as Amazon, Tesco and Walmart, which all use Flixmedia’s content services.
Mr Lester said Borders, the most recent high-profile High Street casualty, had not learned essential e-commerce lessons and had been squeezed out by online competitors.
With talk of potential buyers for the chain, Mr Lester said: “Borders needs a complete overhaul online if it is going to stand any chance of re-launching and attracting new customers.
“Any potential buyers will be looking at the online business as the catalyst for future growth. As it stands the site would probably welcome a new injection of life to improve the overall shopping experience. Rivals such as Amazon are setting the pace with the use of video and social media and it’s up to other online retailers to catch-up.”
The lesson for 21st Century e-tailers was to add value to the online shopping experience, said Mr Lester.
He added: "We've seen a material, double digit percentage increase in completed sales when retailers offer Flixmedia's suite of content to the ecommerce experience, such as product videos, 3D views, photos and PDFs, alongside normal product information.
“It's this kind of comprehensive, walk-through content that turns 'vague' shoppers into committed buyers."
A recent study (http://www.amaze.com/news/news-items/online-shoppers-abandon...) revealed that 87% of online shoppers abandon their shopping basket before reaching checkout.
At this time of year, with over 27 million Britons expected to be shopping online for Christmas gifts, according to Paypal, that could mean tens of millions of pounds in lost sales to e-tailers if customers fail to go from browsing click to purchase, every single day.
UK online shopping sales are expected to reach £5 billion during December 2009, predicts the Interactive Media in Retail Group (IMRG).
The IMRG also expects that the annual Mega Monday – traditionally the busiest online shopping day of the year – will generate £350 million for e-tailers this year, a 10% rise over 2008.
Notes to editors
The top two online retailers that ‘shoppers like the most’ chose Flixmedia for their content delivery.
- Source: STORES Magazine Favourite 50 brands - Amazon (#1); Walmart (#2)
The biggest retailer in Europe and the biggest retailer in the world chose Flixmedia's ‘QuikClips’ for their online stores.
- Source: STORES Magazine Top 250 Global Retailers - Walmart (#1); Carrefour (#2)
The top three global retailers all chose Flixmedia as their trusted source for content delivery.
- Source: STORES Magazine Top 250 Global Retailers - Walmart (#1); Carrefour (#2); Tesco (#3)
Flixmedia.tv is an e- commerce syndication platform that helps brands and online retailers "sell smarter".
Flixmedia acts as a channel for vendors like Philips, Toshiba and Microsoft to produce and distribute video clips, info PDFs, images and other product information content to online retailers like Amazon, Walmart and Tesco.com, using a one-stop-shop syndication system developed by Flixmedia.
Flixmedia can take already-created material from vendors and inject it directly into the relevant product's page on the retailer's website, and/or create bespoke content via their video production studio.
Flixmedia's partners can access a detailed campaign analysis dashboard, allowing them to view customer behaviour data - click-throughs, conversions and much more - in real-time. Partners can then automatically update their Flixmedia-delivered content across all retail sites with one click, giving them unrivalled control of their campaigns.
T: +44 (0)7764 254 011
This press release was distributed by ResponseSource Press Release Wire on behalf of Clarity Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, for more information visit https://pressreleasewire.responsesource.com/about.