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Retailers wanting to out-do each other in creating the most enticing Christmas shopping experiences are wasting huge amounts of energy, according to the business price comparison service Make It Cheaper.

Make It Cheaper’s research shows that the average internal shop temperature is 23.6°C, more than five degrees warmer than the ideal ambient shopping temperature of 18°C as recommended by the Chartered Institute for Building Services Engineers. The hottest recorded in a survey of London’s Oxford Street, for example, was a sweltering 27.2°C in TopShop’s flagship 90,000sq ft store. Furthermore, only six shops out of more than 100 surveyed had their doors closed at a time when the outside temperature was close to freezing.

Jonathan Elliott, managing director of Make It Cheaper, commented: “Even in hard times, this is the stage of the year when retailers literally throw caution to the wind, no matter how Arctic it is, opening their doors - wide open in most cases - and crank up the heating. Throw extra lights into the equation and extended opening hours, and you have exceptionally heavy business electricity consumption for the entire Christmas season. No wonder high street retailers make up one the busiest industry sectors when it comes to switching business electricity and commercial gas contracts.”

Professor Ken Parsons, who heads up Loughborough University’s Human Thermal Environments Laboratory, said: “Why do the shops maintain high temperatures in the winter? It may be because the workers wish to wear light fashionable clothing. It may also be to provide what is called ‘thermal pleasure’ to customers. Thermal pleasure is a transient phenomenon felt when a person moves into a cold environment when too hot or into a warm environment when too cold. In the winter the first impression for the shopper who may be generally cold or have cold skin on the hands and face for example, will be the pleasure of moving to a warm and hence welcoming environment. After twenty minutes or so, this affect will wear off and unless clothing is reduced the customer may well become unpleasantly hot and even sticky. Moving out into the cold will then be a pleasure.”

Cutting down on unnecessary waste and getting on the right energy contracts go hand-in-hand for any business, whatever their sector. Switching business energy suppliers can reduce your bill by as much as 50% and taking energy efficiency measures can bring down your annual bill by a further 10%-30%. For those in any doubt on how to go about it or just looking for an easy solution, Make It Cheaper offers a service which checks current contracts on the customer’s behalf, logs renewal dates and - during the notice window - will contact customers with the best available rates in the market. If wishing to switch, Make It Cheaper will then arrange new contracts and email confirmation to the customer. This service is free to use with Make It Cheaper earning a small fee from suppliers for introducing new customers. This fee, however, never gets in the way of its impartiality. 0800 970 0225 /

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About Make It Cheaper: Established in 2007 and based in Central London, Make It Cheaper receives more utility price comparison enquiries (2,000 a week) and arranges more new contracts (1,000 a week) than any other business-only price comparison service. These enquiries include those from the business customers of most of the major domestic price comparison services as well as business membership organisations, charities and trade associations. Acting on behalf of these customers with total impartiality and without charge, Make It Cheaper offers cost savings across a range of products including business electricity, business gas, insurance and telecoms. The prices it offers are often better than could be found by going direct to suppliers because of the volume of deals its negotiates.

Further info: Nick Heath 020 7654 0730 / 07720 297297/

This press release was distributed by ResponseSource Press Release Wire on behalf of Make it Cheaper in the following categories: Environment & Nature, for more information visit