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Stavros Flatley and Danny Domino

Pizza delivery expert, Domino’s Pizza has officially opened its 600th store. Located in High Holborn, the 600th store is a significant milestone in Domino’s ongoing expansion plans.

The store was officially opened on Thursday [December 10, 2009] by Chris Moore, Chief Executive Officer (CEO) of Domino’s Pizza UK & Ireland. Entertainment was provided by Britain’s Got Talent dance sensation Stavros Flatley, who performed in front of the crowd of pizza fans and shoppers gathered outside the store. London Town Crier, Peter Moore, was also on hand to announce the news, plus stilt walkers and magicians took to the streets with company mascot Danny Domino to hand out free pizza.

Chris Moore, CEO of Domino’s Pizza, said: “I am absolutely delighted to open our 600th store, which is a testament to the hard work, dedication and pure passion for great pizza of all our franchisees and their in-store teams. The 600th store is not only fantastic news for us, but it’s also brilliant for pizza lovers in the Capital – now they can be sure they’re never too far from a Pepperoni Passion!”

Domino’s Pizza High Holborn is located at 166 High Holborn, London WC1V 6TT.

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Note to editors:

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market. As at 27 September 2009, there were 583 stores in the UK and the Republic of Ireland. Of these, 456 stores are in England, 45 are in Scotland, 22 are in Wales, 14 are in Northern Ireland, 45 are in the Republic of Ireland and one is a mobile unit. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 8,700 Domino’s Pizza stores in over 60 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers can order from Domino’s via the national hotline 087 12121212 (Calls cost 10p per minute from a BT line. Calls from mobiles may vary) and online at www.dominos.co.uk. Orders can also be placed via SMS and to register for this service, customers should visit www.dominos.co.uk.

For more information, please contact:

The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr@dominos.co.uk

Ref: DPGL/CM/186

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