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London, December 18, 2009 Alterian (LSE: ALN) the leading international integrated marketing platform provider today announced that it has been rated as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009 (December 2009) by independent analyst firm Forrester Research, Inc.

The Forrester Wave states that, “…changing consumer behaviour and the overall ineffectiveness of traditional marketing programs ensure that basic campaign management tools are set to go the way of the dodo. Marketers are therefore looking for cross-channel campaign management (CCCM) solutions that support highly personalised and relevant communications delivered across a variety of highly interactive channels and that enable optimisation, channel integration, and institutional memory of the customer.”

Alterian was one of five marketing specialists – organisations that, “…focus entirely on the needs of the marketing organisation” – out of the 11 CCCM vendors evaluated. Forrester examined 91 criteria of the CCCM vendors and noted that recent acquisitions – Mediasurface in Web Content Management and Techrigy in Social Media Monitoring – have “…transformed Alterian from a traditional direct marketing vendor into a broader marketing technology generalist.”

“Alterian has witnessed huge momentum behind its marketing platform in the first half of this financial year securing 150 new end users and 17 new Partners, including marketing agencies and system integrators as well as marketing services providers” said David Eldridge, Chief Executive Officer, Alterian. “Our product strategy has evolved to meet the changing needs of customers who have recognised that traditional marketing programs no longer deliver the kind of return they need. The breadth of our capabilities is now a huge strength with clients increasingly acknowledging that our product and corporate direction is set to deliver even more value to their organisation.”

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About Alterian

Alterian (LSE: ALN) empowers organisations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognise the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit or the Alterian blog at

For more information, contact:

Beth Handoll
Bite Communications
+44 (0)208 735 9731

Karen Gibbons
+44 (0)117 970 3200

This press release was distributed by ResponseSource Press Release Wire on behalf of Bite Communications in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit