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People staying in Florence hotels at the beginning of February are in for a treat, as the region's best chocolatiers gather for a festival to display the art of chocolate making.

The Artisan Chocolate Fair is an annual event, which features wide programme of free activities.

Celebrations this year will kick off on February 4th at the Piazza Santa Croce and run until February 7th.

This year's programme includes chocolate sampling, games, shows and live music, according to What's On When.

Foreign exhibitors will also take their places alongside Tuscany's finest chocolate makers to offer visitors a taste of the sweet delicacy.

In addition to traditional chocolates, guests at the event will also have the opportunity to sample a selection of teas, coffees, beers, wines and liquors in combination with the cocoa-based treat.

The square hosting the stalls will be open from 10:00 local time to 22:00 every day, giving travellers ample time to explore all that the chocolatiers have to offer.

Commenting on the Florence Artisan Chocolate Fair, Jessica Reading, head of marketing for LateRooms, said: "We strongly urge people thinking of going to the Chocolate Fair and who need hotel Firenze to book early to avoid disappointment."

The Tuscany Pass website added that visitors will be able to marvel at an installation of lamps made of chocolate or even participate in an open-air gym session followed by a mug of hot cocoa.

Editors notes: is the UK's leading online accommodation site offering late availability deals in over 30,000 properties worldwide, ranging from bed and breakfasts to five star luxury hotels. offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book online or by phone 24/7, whether booking 12 months or 12 minutes in advance - whatever time, whatever day. No other accommodation site offers this flexibility. arms customers with information to help them choose the right hotel. Users can read from over 520,000 true hotel reviews, written by customers who have booked through and actually stayed at the hotel. is the first online site to use VisitBritain's official national classification system to rate its hotels, bed and breakfasts and guest houses. This ensures customers know the standards of quality they can expect when making a reservation.

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