International Paint, market leader in global marine coatings, is rolling out a new look and feel over the next few weeks, developed by brand specialists, Duttons.
The agency’s brief was to refresh and realign the brand positioning and key messages of International and to evolve the identity to better reflect the company’s market leadership, their credentials in groundbreaking innovation and their environmental commitment.
The refreshed identity creates a distinctive ‘look and feel’, with clear differentiation in the market, and provides a creative platform for future communications.
Cathy Stephenson, Marketing Communications Manager International Paint, commented, “The new campaign is a big step change in look and feel, creating an ownable look and feel for International. It’s bold and confident, as you would expect from a market leader and offers a confident and clear statement of what we stand for “.
The work breaks with a series of brand ads that communicate key messages to the target audience and capture the spirit of the brand. It is accompanied by an internal communications programme, and will be followed by roll out to product advertising and regional marketing material.
For more information contact Felicity Kelly at Duttons on 01275 850905 or e-mail firstname.lastname@example.org
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